INK+BEYOND delegates have just one day left to complete our 2013 conference survey for a chance to win a $50 gift card. Your valuable feedback on speaker sessions, social events and other conference programming will be used to help us plan next year’s industry event in Charlottetown, PEI.
On May 1-3, Newspapers Canada teamed up with the Canadian Association of Journalists (CAJ) and the prestigious National Newspaper Awards to host an educational and entertaining industry conference and trade show in Ottawa, ON. The inspiring two-day event attracted delegates from community and daily publications from across the country, as well as numerous newspaper industry suppliers and internationally renowned speakers.
Newspapers Canada's five-part sales-focused webinar series concludes on Tuesday, May 21 with a presentation on Excelling at Corporate Sales.
Marketing consultant Peter Lamb will cover a variety of different topics of interest for reps who sell to larger corporate and national accounts. He will instruct attendees on preparation, research, metrics and analytics, and leveraging your manager and support team.
On Thursday, May 23, the Canadian Journalism Foundation (CJF) will host a j-talk in Toronto titled Face-off: Are We Getting What We Deserve From Sports Reporters? The panel discussion will focus on the changing role of sports journalism in news reporting.
Panellists include Steve Maich, publisher and editor-in-chief of Sportsnet magazine;, Andi Petrillo, reporter for CBC's Hockey Night in Canada; Bruce Kidd, champion runner, sports expert and University of Toronto professor; and moderator Bruce Dowbiggin, sports journalist and broadcaster.
We need your feedback!
Each year, Newspapers Canada strives to make our INK+BEYOND conference even better for our delegates. Please take just a few minutes to complete this brief conference evaluation to help us plan next year’s industry event.
Upon submission of your completed survey, you will be entered into a special prize draw for a chance to win a $50 gift card to Future Shop. Please note, all survey responses will remain entirely confidential.
Newspaper industry representatives from across the country celebrated the first-place winners of the 2013 Canadian Community Newspaper Awards and danced the night away at a special social evening held on May 2 during the INK+BEYOND newspaper conference in Ottawa.
Coleen Campbell of the Lethbridge Herald was presented with this year’s Margaret Hennigar Award and staff members from CCNAward-winning newspapers were recognized for their excellent work from 2012. Throughout the evening, attendees mingled with peers and colleagues while enjoying decadent food stations, drinks and entertainment from a live band.
During a recent presentation at the INK+BEYOND newspaper conference, social media expert Mandy Jenkins shared her tips for news organizations looking to connect and engage with readers online. The Newspapers Canada conference was presented in partnership with Canadian Association of Journalists' CAJ2013 conference in Ottawa on May 1-3.
Throughout her presentation, Jenkins, who looks after social media for Digital First Media, highlighted five elements that should be part of every newsmedia’s social media strategy:
Jenkins went on to offer a variety of guidelines for newspapers who are just starting out on social media or who are looking to amplify their online presence.
What if you didn’t just read your printed newspaper, but truly experienced it?
Publications enhanced with augmented reality are now allowing newspaper readers to experience print in exciting new ways; to look past the ink-on-paper surface and access deeper, richer content from their newspapers.
During a recent INK+BEYOND session on Layar technology, Alvin Brouwer, Glacier Media’s president of lower mainland publishing and digital, described newspapers as the world’s first truly interactive media. “They exist across multiple platforms, offering print, audio, video, digital, broadcasting, social and ecommerce services to its increasingly diverse audiences.” Brouwer was joined by Nigel Newton from Layar, the world’s leading augmented reality brand, to show delegates how this new technology can help newspapers to increase engagement, improve utility, generate new revenue and tell a better story.
Strategic marketing consultant Peter Lamb led a two-hour interactive sales workshop at INK+BEYOND on May 3. His presentation was designed to get newspaper delegates to rethink the sales culture at their organizations.
Lamb first asked delegates evaluate their sales teams and strategies – the highs and lows, the successes and failures – and share their responses with the group. The interactive exercise got the audience—which consisted of numerous sales managers from newspapers across the country--to start thinking about their own presentation skills and leadership style.
The consensus from many in the room was that one of the most common weaknesses among sales managers is doing things earlier; whether it be firing a bad employee or changing a poor commission structure.
Real Time Bidding (RTB) has received a lot of hype over the past year, but is it deserving of all the attention? Raymond Reid, managing director of Neo@ogilvy Canada, and Andrew Casale, vice-president of Casale Media, spoke about this rapidly growing digital sales model at the INK+BEYOND newspaper conference in Ottawa on May 2.
“The model is evolving, it’s forcing a change in the sales organization but people are still trying to figure out what it means,” said Reid. “The marketplace is changing quite a bit; people feared initially that RTB would cannibalize the direct sales organizations, but it’s actually complimentary to the direct sales approach.”
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