| AUGUST 22, 2012 |
Four more Postmedia papers launch metered paywalls
The Ottawa Citizen, Vancouver Sun, Vancouver Province and the National Post are the latest Postmedia-owned papers to introduce paywalls for their digital content on the web and mobile devices. Using a metered model, newspaper readers will now be able to view up to 15 free articles every 30 days, after which they will receive an automatic prompt to purchase a digital subscription package. Non-subscribers will still have access the newspaper’s homepage, breaking news and blogs. Read more » |
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Black Press owner David Black proposes $13-billion refinery in BC
Canadian publishing mogul David Black is considering a business opportunity outside of the newspaper industry with a proposal for a $13 billion oil refinery near Kitimat, BC. Black is the founder and owner of Black Press Inc. which currently owns over 150 community and daily newspapers in Western Canada and the United States. Read more » |
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CMCA launches new website
Canadian Media Circulation Audit (CMCA) is excited to announce the launch of a new and improved website. The updated site includes a fresh new look and a number of innovative features to enhance the user experience. The new site will be rolled out in two phases over the course of 2012. Read more » |
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Yogurt newspaper campaign shows how print can enhance TV advertising
Newspapers Canada highlights research from around the world to offer a global perspective on newspaper innovation. Our latest case study is from Jalna yogurt in Australia. When the company added newspaper advertising to its existing television campaign, consumer commitment and intent to trial increased by 56 percent and sales grew by eight percent. Read more » |
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NewsTrain Toronto offers valuable editorial training at an unbeatable price
Editors, reporters and managers are invited to head back to school this fall with NewsTrain. Newspapers Canada is teaming up with Metroland Media Group to bring Associated Press Media Editors’ touring training series to Toronto on September 13-14. Leading industry professionals will instruct two full days of editorial workshops covering social media, video story forms, multiplatform content creation, FOI requests and much more. Registration for NewsTrain Toronto is just $50 and includes continental breakfast and lunch on both days. Read more » |
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Postmedia Network announces new location for Toronto headquarters
Postmedia Network has chosen 365 Bloor Street East as the location of its new headquarters in downtown Toronto. The 19-storey commercial property will house Postmedia’s corporate head office, integrated advertising and digital groups, and the National Post. Read more » |
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Campus Plus seeking an advertising professional to serve on its board of directors
Campus Plus, the wholly-owned subsidiary of Canadian University Press, is seeking an advertising professional to serve on its board of directors as the Industry Representative. The Industry Representative is a non-voting director and serves as an advisor to the board. The position is an unpaid volunteer position and the Campus Plus board meets approximately four times per year. Read more » |
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CAJ, Centennial College and The Sports Group team up to host sports journalism panel
Canadian Association of Journalists (CAJ), Centennial College and The Sports Group have partnered up to present Fast Break, a panel discussion designed to educate students and professionals about the sports journalism industry. On September 18, industry representatives will come together at Centennial College in Toronto share their struggles and success stories as well as give advice on breaking into sports journalism. Read more » |
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