Industry Reports

Newspapers Canada provides an abundance of industry data to members, advertisers and the public. If you require specific information please contact info@newspaperscanada.ca.

Freedom of Information Audit – The annual Freedom of Information Audit is conducted by a team of journalists across the country. They make access to information requests to government agencies and grade the three levels of government based on speed and completeness of disclosure. The results are a report card on the state of Freedom of Information in Canada.

Daily Newspaper Revenue Reports – Daily newspaper revenues are collected quarterly for Newspapers Canada. Revenue data is collected for print advertising by category (national, local, classified, inserts) as well as online advertising (including mobile) and circulation (print and digital beginning in 2012). Available to members only. All reports can be found in the Members Only Reports section by clicking here (you must be logged in to access this page). 

Community Newspaper Revenue Reports – Community newspaper revenues are collected annually for Newspapers Canada since 2009. Revenue data is collected for print advertising by category (national, local, classified, inserts) as well as online advertising and circulation. Available to members only. All reports can be found in the Members Only Reports section by clicking here (you must be logged in to access this page).

Canadian Circulation Data Reports – Canadian Newspaper Association’s annual Circulation Data Report calculates paid circulation levels based on ABC, CCAB or owner-provided data. The report provides analysis based on the average number of copies sold per publishing day (traditional method) and the total number of copies sold per week or customer cycle (neo-traditional method).

Canadian Circulation Rates Report – This confidential member report is produced annually by the research department of the Canadian Newspaper Association. The report includes single copy, subscriptions and vending box median prices, as a benchmarking aid for CNA-member newspapers. Also included is a Digital Edition survey, which polls participating newspapers on electronic editions and subscription rates and packages. This report is online in the Members Area.

Newspapers Canada Advertising Linage Analysis Reports – The monthly Linage analysis consists of three reports: Run of Press Linage and Inserts Report, the Advertising Category Linage Report and the Classified Ad Count report. Reports are compiled using data on advertising volumes supplied by newspapers from across Canada. Researchers, economists and other interested parties can purchase access to top-line linage data on a subscription basis.  This report is online in the Members Area.

Year-end Linage Review – An overview and analysis of the year’s linage trends, available to members only. This report is online in the Members Area.

Non-Publishing Days Report – Issued annually, this report is offered as a tool for advertising agencies and media planners, to help them plan their media buys in Canadian daily newspapers.

Newsrooms Online Survey – One of a series of benchmarking surveys conducted by Newspapers Canada. The results offer a snapshot of the current trends in the use of social media and some of the management and ethical practices regarding online reader responses.