Readership Research

NADbank - Daily Newspaper Readership
NADbank (Newspaper Audience Databank) is the principal research arm of the Canadian daily newspaper industry.

NADbank designs and conducts research in Canadian urban markets to provide cost effective and accurate in-depth marketing information for its members to assist in the buying and selling of daily newspaper advertising in Canada.

NADbank is a tri-partite organization comprised of newspapers, advertising agencies/media buying companies and advertiser members.

Click here to visit the NADbank website »

Connecting to Canadians with Community Newspapers - Community Newspaper Readership
This 2013 study measured readership of community newspapers in non-urban centres across Canada and examined reasons for reading community newspapers. Telephone interviews were conducted in five regions focusing on markets with less than 100,000 population and served by community newspapers. The survey was conducted on behalf of the CCNA with the financial support of the Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage.

Click here to view study details and results »

For more information, please contact:
Kelly Levson
Director of Research

ComBase - Community Newspaper Readership
ComBase is the principal readership research conducted on behalf of the community newspaper industry in Canada.

The study provides market-by-market information to assist in the buying and selling of community newspaper advertising space.

Click here to visit the ComBase website »

For more information, please contact:
Kelly Levson
Director of Research/ComBase General Manager

Newspapers Canada Marketing Research
In order to highlight our research on the newspaper industry and advertising effectiveness in newspapers, Newspapers Canada has created a series of one-page PDFs for download. These fact sheets and infographics showcase the strength of Canadian newspapers and the impact of newspaper advertising.

Some of our most popular research pieces include: Newspapers Work—Strength of Canadian Newspapers, Twenty Tweetable Truths about Newspapers, Shopping Habits of Rural vs. Urban Canadians, Community Newspaper Snapshot and much more.

Click here to view marketing research »

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