Ad Resources

We are pleased to provide practical information for use by media planners, ad agencies and newspapers. Click on the links below or check out the site tour video to find out how to access our ad resources materials. 

The marketing goal of Newspapers Canada is to promote advertising in newspapers in their print, online and mobile versions. If you have any questions or require any further information, contact Kelly Levson, Director of Research at

Ad Impact Calculator
This newspaper advertising impact tool provides advertisers and media planners with a means to estimate the impact of a newspaper ad before it runs.

Advertising Awards (Extras)
Each year, Newspapers Canada honours outstanding Canadian newspaper advertising in print and online at the Extra Awards. Find out more about the awards and view entries from previous winners in the online archive.

Agency accreditation
The Newspapers Canada accreditation and credit system has provided a convenient, time and money-saving means for advertising agencies to obtain credit facilities from most of our newspaper members. On this page you’ll find information about our agency accreditation system, three-part credit webinar series, and credit conferences and seminars.

Automotive Research
Newspapers Canada is pleased to release this research demonstrating the power of automotive advertising in newspapers in print and online. Click here to access the five tools that we have made available to assist you.

Case Studies
View and download over forty case studies featuring a number of large and small businesses who found success by advertising with newspapers in print and digital. See how companies like Telus, Subaru and Scotiabank used newspaper advertising to effectively deliver a targeted message with positive results.

Contact Sales Reps
This chart of sales representatives provides contact information for newspaper groups and national sales offices to help advertisers place ads in daily and community newspapers across Canada.

Fact Sheets
In order to highlight our research on the newspaper industry and advertising effectiveness in newspapers, Newspapers Canada has created a series of PDF Fact Sheets for download. These research documents and infographics showcase the strength of Canadian newspapers and the impact of newspaper advertising.

Some of our most popular pieces include: Newspapers 24/7: What's Changed, Twenty Tweetable Truths about Newspapers, How to get your newspaper ad noticed, Newspapers drive purchase decisions and much more.

Since 2011 Newspapers Canada has partnered with the Flyer Distribution Standards Association (FDSA) to conduct research to understand Canadians’ relationship with flyers and to identify and examine consumer engagement with various types of flyers and direct-to-consumer media. To date three research studies have been released featuring consumer behaviour and category specific data.

Industry Campaign
This newspaper industry campaign targeting advertisers highlights the strength of Canadian newspapers. It is available to all of our members for download to publish in their papers and on their sites.

Innovative Advertising Blog
Each month, Newspapers Canada spotlights newspaper innovation by inviting representatives from across the country to contribute to our Innovative Advertising Blog.

Media Planner Newsletter: The Scoop
The Scoop is a free monthly e-newsletter designed to help advertisers, media planners and buyers, and creative agencies keep abreast of activities and innovation in the daily and community newspaper industry. Each e-bulletin contains relevant Canadian and international news stories, research reports, case studies and more.

Newspaper Presentation
Each year, Newspapers Canada creates a dynamic newspaper presentation and presents it to advertising agencies, media planners and publishers across the country.