Innovative Advertising Blog

Each month, Newspapers Canada spotlights newspaper innovation by inviting representatives from across the country to contribute to our Innovative Advertising Blog.

Newspapers and media planners are welcome to submit content to the blog. If you are interested in contributing, please contact Newspapers Canada vice-president, marketing and innovation, Suzanne Raitt at sraitt@newspaperscanada.ca.

Six hot bets for advertising revenue in 2015

Wednesday, January 14, 2015 - 22:25
Those working in media advertising can anticipate growth in mobile, tablet, and video opportunities, programmatic inventory, native advertising, and micro-payment models in 2015. Suzanne Raitt, senior vice-president, chief marketing officer, for Newspapers Canada, shares her predictions for the upcoming year in her latest blog post for International News Media Association (INMA).

Beyond the Expected: 6 Unique Ad Ideas

Wednesday, November 19, 2014 - 12:38
Newspapers deliver print and digital ads of course, but today, they offer far more. In her latest blog for INMA, Newspapers Canada’s Suzanne Raitt highlights the different ways newspapers are going above and beyond to partner with advertisers to create powerful impactful messaging to reach their target consumers. Click through to take a look at what newspapers have done to deliver advertisers’ messages in relevant and unique ways. Click here to read blog post »

Revenue ideas: Design to delight like Cirque du Soleil

Thursday, October 9, 2014 - 13:19
In her latest blog post for INMA, Suzanne Raitt highlights Cirque du Soleil's innovative print and digital advertisements and illustrates how newspapers can find creative ways to charge for user-generated content, and provide exclusive deals and opportunities.

Ad Examples: Six strategic ways to use advertising in print media

Wednesday, September 3, 2014 - 12:13
Suzanne Raitt, SVP and Chief Marketing Officer for Newspapers Canada, blogs regularly on innovative newspaper advertising for the International Newsmedia Marketing Association (INMA). Her latest post demonstrates how newspapers can be used in innovative ways to deliver an advertiser’s message. Read on to view examples and watch an inspiring video.

Six reasons to reconsider time spent with media

Thursday, July 24, 2014 - 09:09
The often quoted time spent with media vs. ad dollars chart is one factor, and perhaps not the best factor, to compare media. In her latest blog post for INMA, Newspapers Canada’s Suzanne Raitt suggests we consider other variables to get a robust picture such as engagement, frame of mind and more.