Innovative Advertising Blog

Each month, Newspapers Canada spotlights newspaper innovation by inviting representatives from across the country to contribute to our Innovative Advertising Blog.

Newspapers and media planners are welcome to submit content to the blog. If you are interested in contributing, please contact Kelly Levson at klevson@newspaperscanada.ca.

Eight news media innovators with bold initiatives

Tuesday, April 21, 2015 - 21:19
Canadian newspapers are continually launching exciting new programs to engage audiences and advertisers. In her latest blog post for INMA, Newspapers Canada’s Suzanne Raitt highlights a selection of recent newspaper innovation from the first quarter of 2015 – including micropayments for articles, online fundraising for charitable causes, a community classified app and more.

Six Reasons to Advertise in Newspapers

Tuesday, March 10, 2015 - 21:03
From reader trust and influence to multi-platform effectiveness and engagement, research shows news media companies are the place to advertise. Newspapers Canada has prepared this one page PDF to highlight that newspapers, both print and digital, offer key benefits to advertisers that are not delivered by other media options. They are powerful and present advertisers with the opportunity to deliver messages in a trusted, engaging environment.

Six hot bets for advertising revenue in 2015

Wednesday, January 14, 2015 - 23:25
Those working in media advertising can anticipate growth in mobile, tablet, and video opportunities, programmatic inventory, native advertising, and micro-payment models in 2015. Suzanne Raitt, senior vice-president, chief marketing officer, for Newspapers Canada, shares her predictions for the upcoming year in her latest blog post for International News Media Association (INMA).

Beyond the Expected: 6 Unique Ad Ideas

Wednesday, November 19, 2014 - 13:38
Newspapers deliver print and digital ads of course, but today, they offer far more. In her latest blog for INMA, Newspapers Canada’s Suzanne Raitt highlights the different ways newspapers are going above and beyond to partner with advertisers to create powerful impactful messaging to reach their target consumers. Click through to take a look at what newspapers have done to deliver advertisers’ messages in relevant and unique ways. Click here to read blog post »

Revenue ideas: Design to delight like Cirque du Soleil

Thursday, October 9, 2014 - 14:19
In her latest blog post for INMA, Suzanne Raitt highlights Cirque du Soleil's innovative print and digital advertisements and illustrates how newspapers can find creative ways to charge for user-generated content, and provide exclusive deals and opportunities.