Innovative Advertising Blog

Each month, Newspapers Canada spotlights newspaper innovation by inviting representatives from across the country to contribute to our Innovative Advertising Blog.

Newspapers and media planners are welcome to submit content to the blog. If you are interested in contributing, please contact Newspapers Canada vice-president, marketing and innovation, Suzanne Raitt at sraitt@newspaperscanada.ca.

Six reasons to reconsider time spent with media

Thursday, July 24, 2014 - 10:09
The often quoted time spent with media vs. ad dollars chart is one factor, and perhaps not the best factor, to compare media. In her latest blog post for INMA, Newspapers Canada’s Suzanne Raitt suggests we consider other variables to get a robust picture such as engagement, frame of mind and more.

Newspapers and their sites deliver engagement

Wednesday, June 11, 2014 - 10:45
New research shows print newspapers are the most engaging medium and have the highest ad engagement! Newspaper websites easily outscore other online sources in both media and ad engagement. Suzanne Raitt, senior vice-president and chief marketing officer for Newspapers Canada, highlights the findings from the 2014 Media and Engagement study in her latest blog post for International Newsmedia Marketing Association (INMA).

The new normal among Canadian media brands: innovation

Thursday, April 24, 2014 - 10:49
Newspapers are doing it. As an industry, innovation is the new normal. There are robust and exciting new programs and initiatives springing up every day. In her latest blog post for INMA, Newspapers Canada’s Suzanne Raitt highlights some of latest ways Canadian media are leading the charge toward transformation. Read on to get inspired.

New industry ad campaign highlights key strength: Trust

Thursday, January 16, 2014 - 12:12
Newspapers Canada has developed a new advertising campaign highlighting the newspaper industry and its strength.It was created for use by our newspaper members to run as often as they like in their print and digital properties. The goal of the advertising was to target advertisers directly, as they are the key decision makers. In particular, we wanted to reach senior advertisers (presidents and vice-presidents of marketing), as well as local business people (who make their own ad decisions).

Study shows newspapers drive purchase decisions

Thursday, December 5, 2013 - 10:53
Newspapers Canada recently undertook research to prove the power of newspapers in the consumer purchase decision funnel. In a study of 1,000 Canadian adults, researchers found news brands (print and digital) are what consumers turn to most as they research, plan, and make purchases. Suzanne Raitt, vice-president of marketing and innovation, shares the details of the research study in her latest blog post for INMA.