Ad Effectiveness

To provide a brief overview of newspaper ad effectiveness research, these one-page fact sheets have been created for easy download.

Hard copies are available upon request. Please contact sraitt@newspaperscanada.ca for more details.

Click on the links to below or check out the site tour video to find out how to access our ad resources materials.

AttachmentSize
Newspapers 24/7: What’s Changed? Moms.pdf1.05 MB
Newspapers 24/7: What’s Changed? Young Adults: Trifectas .pdf1.01 MB
Newspapers 24/7: What’s Changed? Overview (PDF)1.07 MB
Newspapers 24/7: What’s Changed? Overview (PowerPoint)196.03 KB
20 Tweetable Truths about Newspapers (2014).pdf555.93 KB
20 Tweetable Truths about Newspapers Delivered Digitally (2014).pdf588.13 KB
Newspapers drive purchase decisions.pdf2.25 MB
Newspapers drive purchase decisions - PowerPoint presentation.pdf147.14 KB
How to get your newspaper ad noticed.pdf624.2 KB
Frequency - How often to advertise in the newspaper.pdf136.3 KB
Strength of Canada Newspapers413.95 KB
Newspapers Work.pdf531.04 KB
Shopping Habits of Rural vs. Urban Canadians.pdf190.09 KB
Shopping Habits of Rural vs. Urban Study - PowerPoint Presentation.pdf391.79 KB
Newspapers work for government.pdf1.02 MB
Newspapers work for everything homes.pdf1.47 MB
Newspapers work for restaurants.pdf408.81 KB
Newspapers work for travel.pdf1.65 MB
Newspapers work for groceries.pdf609.99 KB
Newspapers work for automotive.pdf1.23 MB
Ad Engagement Study Slides.pdf96.18 KB
Ad Engagement Study Results.pdf277.29 KB
Newspapers work with TV.pdf140.86 KB
Newspapers work with Online.pdf167.99 KB
Newspapers work with Outdoor.pdf662.71 KB
Newspapers work with Directories.pdf411.08 KB
Newspapers work with Radio.pdf266.5 KB