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Ad Effectiveness

To provide a brief overview of newspaper ad effectiveness research, these one-page fact sheets have been created for easy download.

Hard copies are available upon request. Please contact sraitt@newspaperscanada.ca for more details.

AttachmentSize
The Strength of Canadian Newspapers.pdf477.07 KB
Newspapers Work.pdf531.04 KB
20 Tweetable Truths about Newspaper Websites.pdf1.36 MB
20 Tweetable Truths about Newspapers.pdf594.61 KB
Newspapers 24/7 - Business Decision Makers: News Junkies.pdf243.1 KB
Newspapers 24/7 - Boomers: Print Lovers.pdf235.36 KB
Newspapers 24/7 - Young Adults: Trifectas.pdf256.71 KB
Newspapers 24/7 - Moms: Flick and ClickHERS.pdf309.91 KB
Newspapers 24/7 - Newspaper Readers: Embracers.pdf376.57 KB
Newspapers 24/7 PowerPoint presentation.pdf402.93 KB
Shopping Habits of Rural vs. Urban Canadians.pdf190.09 KB
Shopping Habits of Rural vs Urban Study PowerPoint Presentation.pdf391.79 KB
Newspapers work for government.pdf1.02 MB
Newspapers work for everything homes.pdf692.51 KB
Newspapers work for restaurants.pdf408.81 KB
Newspapers work for travel.pdf702.83 KB
Newspapers work for groceries.pdf609.99 KB
Newspapers work for automotive.pdf349.9 KB
Ad Engagement Study Slides.pdf96.18 KB
Ad Engagement Study Results.pdf277.29 KB
Flyers Work - Newspapers Canada FDSA PowerPoint Presentation.pdf333.86 KB
Newspaper Ads Impact of Colour.pdf355.9 KB
Newspaper Ads - Impact of Position.pdf181.24 KB
Newspaper Ads - Impact of Left vs. Right side.pdf223.36 KB
Newspaper Ads - Impact of Size.pdf291.95 KB
Newspapers Work with TV.pdf140.86 KB
Newspapers Work with Online.pdf167.99 KB
Newspapers Work With Outdoor.pdf662.71 KB
Newspapers Work with Directories.pdf411.08 KB
Newspapers work with Radio.pdf266.5 KB
Community Newspapers Deliver.pdf548.45 KB