
Media Credit Conference 2012
May 9-10, 2012
Stage West, Mississauga, ON
“Working together to meet present and future challenges”
For decades, Newspapers Canada has held an annual credit conference for its members. The 2012 Credit Conference is being held May 9-10 at Stage West in Mississauga. This year, the conference is open to all media suppliers, including outdoor, broadcast as well as newspapers and other print media.
The 2012 conference will bring together representatives from a variety of media-types in order to create a dialogue of ideas and learn from one another. There is great common ground of goals and challenges in media credit in this new digital era, from similarities and common customers, problem accounts and sales challenges.
For the first time, there will be a case study and survey sent to all conference delegates prior to the event. These supplementary materials have been designed to facilitate an open group dialogue on topics submitted by the participants. The discussion series will take place on the second day of the conference on May 10.
Newspapers Canada's annual Credit Conference is an excellent opportunity to develop and strengthen relationships, expand your knowledge and gain insights into how media professionals are dealing with the evolving credit environment.
To register, please contact Ross Edmunds at 416-923-3567 ext 222 or redmunds@newspaperscanada.ca.
WEDNESDAY, May 9
8.30 AM Registration and continental breakfast
9:00 AM Welcome and introduction to the first all-media credit conference
The objectives of this program, where we would like to move this process and how showing a common face to customers could help the efforts to improve cash inflows and protect the asset
9:30 AM Speaker: Brad Wentzel, Business Development Director, Cforia Software
Cforia’s offering automates, streamlines and measures all A/R-related activities in order to increase cash flow. Its reporting tools deliver new financial controls for forecasting, measuring collection efficiency and conducting root-cause analysis for late payments and deductions.
10:30 BREAK
10:50 VISA Payment System Risk
Speaker Gord Jamieson will lead a presentation on overall trends of credit card use, compliance issues with online and “no signature” payments, and best practices for fraud prevention.
11:30 AM Credit in Canada: Optimizing Accounts Receivable Management In 2012
Speaker Ross Edmunds, Credit Analyst with Newspapers Canada, will lead a tune-up to review and replace “hope that customers will pay” with better pro-active activities to reduce risk in time and optimize cash inflows without reducing revenues. Among the topics:
- Discussion on results of credit and collection survey for media suppliers
- Using technology to speed reminders
- Setting better goals for quantity and quality of calls
- Monitoring accounts
- Accounts payable do not make decisions – need to escalate and negotiate optimal terms
- Reducing Exposure of Canadian Customers to U.S. parent companies
12:30 PM Lunch
1:30 PM Russell Press – Objective Setting & Execution, Friends or Foes?
2:30 PM Round Table Topics:
(a) Ideas on becoming more productive and effective
(b) Moving from paper to electronic presentment, automating collections
(c) Account organization for collections – too much control and choice by collection staff?
(d) Dealing with poor performers when there is no room for people who are coasting or or not up to today’ challenges
3:00 Break
3:15 Round Table Topics (Cont’d).
4:00 Overview of days topics
6:00 Dinner and Theatre at Stage West (optional)
Delegates are invited to dine at the conference site and enjoy a production of “The 39 Steps” – a Broadway stage play that has had great reviews in the U.S. and England. Additional charges apply.
Thursday, May 10
8:30 AM Continental breakfast
9:00 AM Speaker: Cam Reston, Senior V.P. Business Affairs & CFO, PHD Network
Special guiest speaker Cam Reston will discuss his perspectives on the challenges and opportunities within Agency/Media relationships
10:15 AM Break
10:30 AM Customer Focus Management Training module with Denise Tucker Metroland
11:30 AM New approaches to legal collections with Dan Finkelstein, Litman Law
12:15 PM Lunch
1:15 PM Case study discussion
Open group dialogue on topics submitted by delegates – why are results so different from media supplier to supplier on same customers, training and skill development, how can media work collectively on common issues
2:00 PM Creating a Credit Is Everyone’s Business with Tracey Churchill, Hamilton Spectator
Training program for non-credit staff and management – handout and PowerPoint presentation will be provided to delegates.
3:00PM Recap of the days topics and adjourn
Bring all your questions and join us for two days of gaining new ideas, sharing experiences and working together to become more than the sum of the parts.
For more information about the conference please contact Ross Edmunds at 416-923-3567 ext. 222 or email redmunds@newspaperscanada.ca.