Newspaper Ad Impact Tool

This tool provides advertisers and media planners with a means to estimate the impact of a newspaper ad before it runs.

The data provided is based on 77 newspaper studies from around the world (including 37 from Canada).

Note that what is presented is an average. Strong creative and/or innovative positioning can make an ad stand out even more – resulting in elevated impact and results.

The Newspapers Canada Ad Impact tool is available at: www.newspaperscanada.ca/adimpact/