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Newspaper Advertising Impact Estimator
Gender of Target:
Size (as % of full page):
Colour:
Section:
Product/Service Category:
Position (Anywhere or Back):
Side (Left or Right):
Ad Layout:
Location of Copy:
Size of Illustration/Picture:
 
Advertising Impact (Index): 

The data presented here does not take into consideration the impact of the advertising creative.

"Brilliant creative can really make an advertiser's message stand out. When you ad to that appropriate usage and placement in the newspaper, it can really elevate an ad from being average to powerfully breaking-through." - Shawn King, Partner, V.P., Chief Creative Officer, Extreme Group

The calculator uses an index of 100 as a base line that is equivalent to a newspaper ad, targeting both genders, ¼ page, black & white with all other factors set to default. For example, an index score of 237 means the ad would have 2.37 times the impact of the ¼ page, black & white ad.

The data was sourced from 77 newspaper studies from around the world (including 37 from Canada).