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ComBase

Bowes not reviewing CCNA membership

Despite recently pulling out of three national associations, Quebecor apparently has no plans to pull its Bowes Newspaper division out of the Canadian Community Newspaper Association (CCNA) or any

Board reaffirms support for ComBase

Author: 
Patrick Moore
Pull Quote: 
Even if we only get half of what the pages are worth, that's still $1 million. That would be one-third of the total start-up costs of the project.

The Canadian Community Newspapers Association (CCNA) Board of Directors has renewed its support for ComBase.

Board meeting most important in years

Pull Quote: 
It’s very important because we have let others define who we are in the past – dailies and the like. What we are saying for the first time is that we are going to define who we are and we are going to tell people proudly what we are, what a great story we have and what a great medium we are, collectively.

Past President Sean Murray’s promise to members that CCNA would have a ‘bias for action’ has come home to roost.

EXECUTIVE COMMITTEE TACKLES MASSIVE AGENDA

ComBase pricing, a new branding for the industry, postal increases, a national Young Community Builders program; these are just some of the important issues to be discussed at the next Canadian Com

ComBase governance

ComBase is governed by a Tri-partite Board of Directors with equal representation from Advertising Agencies, Advertisers and Publishers.

NADBank numbers need further review

Author: 
Elena Dunn

This week NADbank reported that readership of daily newspapers in Canada was significantly lower than levels reported last year for the same markets.

ACNA COMMITTEE LOOKS AT CPM ISSUES

Author: 
Patrick Moore
Pull Quote: 
I think the arguments are going to be fairly strong. We are waiting on the ComBase data, which I know will help our industry. Readership affinity and issues like that will certainly make an impression.

An ACNA committee looking to rebut the 'cost per thousand' (CPM) argument in Atlantic Canada is not having much luck.

COMBASE PILOT STUDY LAUNCHED

Author: 
Elena Dunn

Interviewing for the five-market ComBase pilot study began September 18.

COMBASE WEB SITE ONLINE

The ComBase web site is now online.

FDSA program methodology questioned

Plans for a national flyer delivery verification program have come under close scrutiny because of the program's controversial methodology.

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