Case Studies

Fact Sheets

Mailing Problems


Events Calendar

Newspapers Canada Conference 2016 

Canadian Community Newspaper Awards


 Great Idea Awards




Canadian Media Circulation Audit



Community Media Canada

Member Login

News On News - English

Stay informed on our latest news!

Syndicate content


Conference Summary: The latest media research findings

Suzanne Raitt

Once a year, the Advertising Research Foundation asks the top thinkers and practitioners what the future holds for media research and audience measurement. The highlights of the 2010 conference have been summarized by Suzanne Raitt, VP Marketing & Innovation, Canadian Newspaper Association.

Torstar to launch new tablet app in September

The Toronto Star has announced it will be launching Star Touch, its new free tablet product, in September. The Star’s interactive digital edition has been developed in partnership with La Presse and is based on the Montreal daily’s own La Presse + platform technology. Torstar dismantled the paper’s online pay wall earlier this year in anticipation of the launch of the new tablet app. “We seek to really dramatically change storytelling,” said David Holland, president and chief executive of Torstar. “The stories are going to be showcased in a more interactive way than ever before and provide a deep level of engagement and immersion.”

Newspapers 24/7 – Marketing Fact Sheet on Young Adults

Since 2011 Newspapers Canada has tracked readership by device and time of day to measure print’s impressive stability over time and the continued growth of digital readership. The research shows that almost 9 in 10 (85%) of Canadian young adults (18-34 years old) read newspaper in some format each week. “Young adults continue to read newspapers! They have increased their readership on every device consistently over time. While phone is their top access device, they also actively use all the others too,” says John Hinds, CEO, Newspapers Canada. This group is the only demographic where phone usage to access newspapers is the highest of all devices throughout the day, with a peak in the evening.

Metroland re-launches Tradyo app

Metroland Media has re-launched its mobile-only community classified app Tradyo. The app allows users to create free listings, browse for goods based on geographic proximity and negotiate transactions through an in-app private chat function. Listings cover a range of product categories, including books, clothing, electronics, furniture and more. The media company first purchased the Toronto-based startup back in 2014.

“The app represents a wonderful evolution of the community newspaper’s buy and sell classifieds and takes our deep community expertise into the mobile space,” said Terry Kukle, vice president business development and acquisitions, Metroland Media Group.

Torstar to partner with La Presse on new tablet edition

The Toronto Star is entering into a partnership with La Presse in Montreal to develop a new tablet edition for the Toronto daily paper. The two papers will share a common tablet technology and offer joint marketing opportunities to national advertisers. The Star will launch its free tablet edition in the fall of 2015 and also anticipates it will eliminate its existing digital paywall at that time.

UK digital news audiences are migrating from online to mobile

A growing number of British news consumers are shifting their viewing habit to mobile devices according to the latest communications market report from OfCom, the independent communications regulator for the U.K.

Research shows digital news audience numbers have grown by a third since 2013, to the point where 41 percent of UK adults read news online. Ofcom said the increase is linked to the soaring popularity of smartphones and tablets with younger people.

The report also shows that a fifth of mobile Internet users in the UK read the news on their mobile devices every day. Just over half (53.5 per cent) said they have done so at least a few times a month in the previous year.

Adobe and Newspapers: App Publishing and the Impact of Engagement

Zara McAlister, Media Relations Specialist at Business Wire Canada

Mark Wasserman scrolls through a recent article by the Ottawa Citizen about the Empress of Ireland ship sinking in 1914.

Get the scoop on a game-changing digital news medium

On Thursday January 30, a session of FFWD Advertising & Marketing Week 2014 in Toronto will be dedicated to La Presse+, a free-subscription digital edition for iPad that blends the best of publishing company's print, web, mobile and video content.

During this lively hour-long event, Jian Ghomeshi, award-winning broadcaster, writer, best-selling author, musician and producer will explore the journey of La Presse+ in an interview with Pierre-Elliott Levasseur, executive vice-president, La Presse. Participants will find out more about this audacious news application and creative playground for agencies. They will also gain insight on its ground-breaking advertising metrics and be a part of the conversation about the ever-changing world of digital media.

Newspapers embrace augmented reality

Suzanne Raitt, Vice-President, Marketing and Innovation

Augmented Reality (AR) is being used newspapers across the country. What is it? How does it work? By downloading an AR app to a mobile device (such as a tablet or smart phone), readers can then use their device to scan AR-enabled print ads and editorial to unlock digital content – a video, an offer, a link and more. This new technology enhances the reader’s experience.

Take a look at some examples of what has been done to date:

Alberta Court of Appeal updates policy on use of electronic devices in courtrooms

Effective October 28, 2013, the Court of Appeal of Alberta will adopt a new policy on the use of electronic devices in courtrooms. Under the policy, lawyers and accredited media members will be permitted to use electronic devices in courtrooms, subject to certain restrictions. Accredited media members will be specifically permitted to audio record court proceedings for note verification purposes. Members of the public will continue to be prohibited from using electronic devices in courtrooms.

Syndicate content