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Conference Summary: The latest media research findings

Suzanne Raitt

Once a year, the Advertising Research Foundation asks the top thinkers and practitioners what the future holds for media research and audience measurement. The highlights of the 2010 conference have been summarized by Suzanne Raitt, VP Marketing & Innovation, Canadian Newspaper Association.

Torstar to partner with La Presse on new tablet edition

The Toronto Star is entering into a partnership with La Presse in Montreal to develop a new tablet edition for the Toronto daily paper. The two papers will share a common tablet technology and offer joint marketing opportunities to national advertisers. The Star will launch its free tablet edition in the fall of 2015 and also anticipates it will eliminate its existing digital paywall at that time.

UK digital news audiences are migrating from online to mobile

A growing number of British news consumers are shifting their viewing habit to mobile devices according to the latest communications market report from OfCom, the independent communications regulator for the U.K.

Research shows digital news audience numbers have grown by a third since 2013, to the point where 41 percent of UK adults read news online. Ofcom said the increase is linked to the soaring popularity of smartphones and tablets with younger people.

The report also shows that a fifth of mobile Internet users in the UK read the news on their mobile devices every day. Just over half (53.5 per cent) said they have done so at least a few times a month in the previous year.

Adobe and Newspapers: App Publishing and the Impact of Engagement

Zara McAlister, Media Relations Specialist at Business Wire Canada

Mark Wasserman scrolls through a recent article by the Ottawa Citizen about the Empress of Ireland ship sinking in 1914.

Get the scoop on a game-changing digital news medium

On Thursday January 30, a session of FFWD Advertising & Marketing Week 2014 in Toronto will be dedicated to La Presse+, a free-subscription digital edition for iPad that blends the best of publishing company's print, web, mobile and video content.

During this lively hour-long event, Jian Ghomeshi, award-winning broadcaster, writer, best-selling author, musician and producer will explore the journey of La Presse+ in an interview with Pierre-Elliott Levasseur, executive vice-president, La Presse. Participants will find out more about this audacious news application and creative playground for agencies. They will also gain insight on its ground-breaking advertising metrics and be a part of the conversation about the ever-changing world of digital media.

Newspapers embrace augmented reality

Suzanne Raitt, Vice-President, Marketing and Innovation

Augmented Reality (AR) is being used newspapers across the country. What is it? How does it work? By downloading an AR app to a mobile device (such as a tablet or smart phone), readers can then use their device to scan AR-enabled print ads and editorial to unlock digital content – a video, an offer, a link and more. This new technology enhances the reader’s experience.

Take a look at some examples of what has been done to date:

Alberta Court of Appeal updates policy on use of electronic devices in courtrooms

Effective October 28, 2013, the Court of Appeal of Alberta will adopt a new policy on the use of electronic devices in courtrooms. Under the policy, lawyers and accredited media members will be permitted to use electronic devices in courtrooms, subject to certain restrictions. Accredited media members will be specifically permitted to audio record court proceedings for note verification purposes. Members of the public will continue to be prohibited from using electronic devices in courtrooms.

Une édition spéciale du Toronto Star prend vie avec la technologie Layar

Le Toronto Star s’est associé à Nissan Canada pour produire une édition spéciale du journal imprimé le jeudi 19 septembre – une édition améliorée par la technologie de réalité augmentée. Les lecteurs peuvent télécharger l’application gratuite Layar sur n’importe quel téléphone intelligent ou tablette pour numériser les pages du journal et accéder au contenu actif. Ce contenu imprimé amélioré offre aux lecteurs la possibilité de voir sur leur appareil mobile des articles en vidéo et en audio, de même que des bandes dessinées animées, ce qui leur permet de vivre une expérience de lecture du journal tout à fait nouvelle.

Special edition of Toronto Star comes to life with Layar technology

The Toronto Star has partnered with Nissan Canada to produce a special edition print newspaper on Thursday, September 19 that is enhanced with Augmented Reality. Readers can download the free Layar app on any smartphone or tablet device and scan pages of the paper to unlock interactive features within the editorial and advertising content.

The Star’s digitally enhanced print product gives readers the opportunity to watch videos, listen to audio stories and view animated cartoons on their mobile device, allowing them to experience the newspaper in an entirely new way.

Finalists revealed for 2013 Canadian Online Publishing Awards

The Globe and Mail and Toronto Star lead the newspaper finalists in the Green division at this year’s Canadian Online Publishing Awards (COPA).

Both daily papers have been nominated in seven different categories at the annual digital publishing competition, including best website design, best blog and best infographic.

Other newspaper finalists include La Presse, National Post and Winnipeg Free Press who each received four nominations. Metro has been nominated in three categories and Edmonton Journal, Montreal Gazette and Vancouver Sun earned one nomination each.

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