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Conference Summary: The latest media research findings

Author: 
Suzanne Raitt

Once a year, the Advertising Research Foundation asks the top thinkers and practitioners what the future holds for media research and audience measurement. The highlights of the 2010 conference have been summarized by Suzanne Raitt, VP Marketing & Innovation, Canadian Newspaper Association.

Get the scoop on a game-changing digital news medium

On Thursday January 30, a session of FFWD Advertising & Marketing Week 2014 in Toronto will be dedicated to La Presse+, a free-subscription digital edition for iPad that blends the best of publishing company's print, web, mobile and video content.

During this lively hour-long event, Jian Ghomeshi, award-winning broadcaster, writer, best-selling author, musician and producer will explore the journey of La Presse+ in an interview with Pierre-Elliott Levasseur, executive vice-president, La Presse. Participants will find out more about this audacious news application and creative playground for agencies. They will also gain insight on its ground-breaking advertising metrics and be a part of the conversation about the ever-changing world of digital media.

Newspapers embrace augmented reality

Author: 
Suzanne Raitt, Vice-President, Marketing and Innovation

Augmented Reality (AR) is being used newspapers across the country. What is it? How does it work? By downloading an AR app to a mobile device (such as a tablet or smart phone), readers can then use their device to scan AR-enabled print ads and editorial to unlock digital content – a video, an offer, a link and more. This new technology enhances the reader’s experience.

Take a look at some examples of what has been done to date:

Alberta Court of Appeal updates policy on use of electronic devices in courtrooms

Effective October 28, 2013, the Court of Appeal of Alberta will adopt a new policy on the use of electronic devices in courtrooms. Under the policy, lawyers and accredited media members will be permitted to use electronic devices in courtrooms, subject to certain restrictions. Accredited media members will be specifically permitted to audio record court proceedings for note verification purposes. Members of the public will continue to be prohibited from using electronic devices in courtrooms.

Une édition spéciale du Toronto Star prend vie avec la technologie Layar

Le Toronto Star s’est associé à Nissan Canada pour produire une édition spéciale du journal imprimé le jeudi 19 septembre – une édition améliorée par la technologie de réalité augmentée. Les lecteurs peuvent télécharger l’application gratuite Layar sur n’importe quel téléphone intelligent ou tablette pour numériser les pages du journal et accéder au contenu actif. Ce contenu imprimé amélioré offre aux lecteurs la possibilité de voir sur leur appareil mobile des articles en vidéo et en audio, de même que des bandes dessinées animées, ce qui leur permet de vivre une expérience de lecture du journal tout à fait nouvelle.

Special edition of Toronto Star comes to life with Layar technology

The Toronto Star has partnered with Nissan Canada to produce a special edition print newspaper on Thursday, September 19 that is enhanced with Augmented Reality. Readers can download the free Layar app on any smartphone or tablet device and scan pages of the paper to unlock interactive features within the editorial and advertising content.

The Star’s digitally enhanced print product gives readers the opportunity to watch videos, listen to audio stories and view animated cartoons on their mobile device, allowing them to experience the newspaper in an entirely new way.

Finalists revealed for 2013 Canadian Online Publishing Awards

The Globe and Mail and Toronto Star lead the newspaper finalists in the Green division at this year’s Canadian Online Publishing Awards (COPA).

Both daily papers have been nominated in seven different categories at the annual digital publishing competition, including best website design, best blog and best infographic.

Other newspaper finalists include La Presse, National Post and Winnipeg Free Press who each received four nominations. Metro has been nominated in three categories and Edmonton Journal, Montreal Gazette and Vancouver Sun earned one nomination each.

Winnipeg Free Press enhances print edition with augmented reality technology

The Winnipeg Free Press has partnered with British technology company Blippar to enhance its printed newspaper with new augmented reality (AR) features. Readers can download the free Blippar app on their smartphone or tablet device and use the app to scan AR-enhanced print content to reveal hidden digital materials such as videos, photo slideshows and embedded answers in puzzles.

COPA entry deadline extended to July 26

There is still time for newspapers to submit entries for the 2013 Canadian Online Publishing Awards (COPA). The competition deadline has been extended an extra week to July 26, 2013.

Now in its fifth year, the annual awards program celebrates excellence in digital publishing. Daily and community newspapers are encouraged to submit their best work across 15 different award categories covering design, writing and packaging, in a variety of digital formats including websites, tablet editions and mobile apps.

Advertisers: It’s the year of newspapers ... on mobile

Author: 
Suzanne Raitt, VP Marketing and Innovation

For the past few years, pundits have claimed it’s the year of mobile. What they meant to say is, newspapers on mobile are hot. In her latest blog for the International News Media Association, Suzanne Raitt, vice-president of marketing and innovation, highlights the latest research on mobile consumption habits and how newspapers are attracting new readers on tablets and smartphones.

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