Once a year, the Advertising Research Foundation asks the top thinkers and practitioners what the future holds for media research and audience measurement. The highlights of the 2010 conference have been summarized by Suzanne Raitt, VP Marketing & Innovation, Canadian Newspaper Association.
During a recent presentation at the INK+BEYOND newspaper conference, social media expert Mandy Jenkins shared her tips for news organizations looking to connect and engage with readers online. The Newspapers Canada conference was presented in partnership with Canadian Association of Journalists' CAJ2013 conference in Ottawa on May 1-3.
Throughout her presentation, Jenkins, who looks after social media for Digital First Media, highlighted five elements that should be part of every newsmedia’s social media strategy:
Jenkins went on to offer a variety of guidelines for newspapers who are just starting out on social media or who are looking to amplify their online presence.
What if you didn’t just read your printed newspaper, but truly experienced it?
Publications enhanced with augmented reality are now allowing newspaper readers to experience print in exciting new ways; to look past the ink-on-paper surface and access deeper, richer content from their newspapers.
During a recent INK+BEYOND session on Layar technology, Alvin Brouwer, Glacier Media’s president of lower mainland publishing and digital, described newspapers as the world’s first truly interactive media. “They exist across multiple platforms, offering print, audio, video, digital, broadcasting, social and ecommerce services to its increasingly diverse audiences.” Brouwer was joined by Nigel Newton from Layar, the world’s leading augmented reality brand, to show delegates how this new technology can help newspapers to increase engagement, improve utility, generate new revenue and tell a better story.
On May 3, Mandy Jenkins from Digital First Media will lead an interactive session on Social Media Strategy during the INK+BEYOND newspaper conference and trade show in Ottawa.
As a seasoned social media expert, Jenkins will show newspaper delegates how to create an effective strategy to optimize their online content, engage their readers and increase site traffic. From established social networks like Twitter and Facebook to emerging platforms such as Vine, this session will give delegates an overview of the exciting opportunities for newspapers within the current social media landscape.
Newspapers Canada's 2013 webinar series continues in April with four new training sessions designed for staff from a variety of newspaper departments. Upcoming topics include retail sales, mobile marketing and multimedia excellence. Unless otherwise noted, all of our April webinars are just $25.00 to attend (or by subscription) and run on Tuesdays from 12:00 PM to 1:00 PM (EST).
Newspapers Canada’s search engine optimization (SEO) webinar series begins Tuesday, March 19 with SEO for Executives. Learn how to integrate SEO into your editorial process and hear about some technical best practices for improving your website's visibility in search results.
The training session will be hosted by two digital experts from Reshift Media Inc.: Steve Buors, co-founder and CEO and Carly Steven, vice-president of search. Buors and Steven will provide an overview of search fundamentals and on-page SEO best practices for news media.
This hour-long presentation is the first installment in a two-part SEO webinar series and is ideal for publishers, VPs and directors from all departments.The webinar is just $25.00 to attend (or by subscription) and runs from 12:00 PM to 1:00 PM (EST).
Social media gives politicians more access to reporters but is the public losing out on the conversation? Do politicians have more or less control of their message? Does it help reporters strengthen their political sources?
The Canadian Journalism Foundation and Carleton University will present two back-to-panel discussions in Ottawa on Wednesday, March 27 to explore the topic of how social media is changing politics and political reporting. Panelists include a number of members of parliament and political reporters.
On Thursday, February 28, the Canadian Journalism Foundation will host a journalism talk in Toronto titled The Twitter Effect: Is Journalism Still Able to Get it Right? Panellists Andy Carvin, Esther Enkin and Mathew Ingram, along with moderator Kathy English, will discuss the various challenges and ethical dilemmas that arise as journalists increasingly turn to social networking sites to report on breaking news.
Following the panel discussion, the winner of the 2012 J-Source Newsperson of the Year award will be announced.
On Thursday, February 28, the Canadian Journalism Foundation will host a journalism talk in Toronto titled The Twitter Effect: Is Journalism Still Able to Get it Right? Participants will discuss the various challenges and ethical dilemmas that arise as journalists increasingly turn to Twitter and other social networking sites to report on breaking news.
Pannelists include Andy Carvin, senior social media strategist at NPR and author of Distant Witness; Esther Enkin, ombudsman for CBC English services; and Mathew Ingram, senior writer at GigaOM.
Kathy English, public editor at the Toronto Star, will moderate the event.
Newspapers Canada will host Social Media for Newsrooms, the second installment of its social media webinar series, on February 12. Hosts Steve Buors, co-founder and CEO of Reshift Media Inc., and Jen McDonnell, VP of content and social media for Reshift Media Inc., will give a hands-on review of social media best practices and new strategies to improve audience engagement at your newspaper. Editors and journalists will want to tune in for this in-depth presentation, which will analyze major industry trends and highlight how newsrooms can integrate social media into their daily workflow.
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