The International Newsmedia Marketing Association (INMA) will host its annual Audience Summit in Chicago on October 4-5. The conference will feature a number of industry speakers who will share their insights and provide delegates with the tools they need to grow audiences across all platforms.

Under the theme "Innovation to Grow Audience, the two-day program will cover a number of key topics including:

• Innovation from outside and within the industry.
• Overcoming the cultural divide.
• Using loyalty to enhance brand image and bottom-line.
• Gamification and how it can impact your organization.
• Are metered models or pay walls the answer to our future survival?

Those who sign up for the Audience Summit before the early-bird deadline of July 13 will receive a 15 percent discount on the cost of registration.

For detailed information about the event, please visit www.inma.org/chicago or contact Bridgette Joye at bridgette.joye@inma.org or +1 214 373-9111, option 2.