Newspapers Canada has undertaken some exciting new research on the Canadian newspaper industry. Suzanne Raitt, vice-president of marketing and innovation for Newspapers Canada, will launch this ground-breaking research at a free webinar presentation on Wednesday, February 22 at 12:00 PM.

The goal of this research is to demonstrate that newspaper brands reach Canadians at different times throughout the day in different formats: print, online, tablet and phone. Also we highlight the nuances by major demographic group: Young Adults (18-34 years), Moms, Boomers (45-65 years) and Business Decision Makers.

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