Newspapers: A Recipe for Success

Each year, Suzanne Raitt, vice-president of marketing and innovation from Newspapers Canada, creates an inspiring new industry presentation to highlight the power and effectiveness of newspapers as well as their sites, mobile and tablet offerings.

This year’s presentation demonstrates ‘what’s cooking' in the medium for 2012. Research and examples from Canada and around the world have been sourced to provide a delicious sampling.

Topics include:

• Set table: Newspaper readership strong and growing
• Staple: Print newspapers
• Finger food: Mobile (a good pairing)
• Eye candy: Tablet (quick facts to chew on)
• Have your cake and eat it too: Newspaper sites
• Pie in the sky: What the future holds

This presentation is being delivered to media planners across the country. If your team is interested having it delivered to advertisers and/or staff, please contact sraitt@newspaperscanada.ca or call 416-923-3577.