Case studies

Newspaper case studies have been provided in PDF and video format for your use. 

For more information, please contact Suzanne Raitt at sraitt@newspaperscanada.ca 

Videos:

 

AttachmentSize
Workopolis - Print Drives Digital & Social.pdf1.66 MB
IBM - Print + Digital drives to LinkedIn.pdf573.46 KB
Kenmore Air - A Contest at Launch.pdf1.5 MB
Cruise Plus - Targeting Affluent Boomers.pdf1.43 MB
Open Wine - Print drives sales.pdf777.71 KB
Nissan - Uses Augmented Reality with Print.pdf1.59 MB
Preventable.ca - Newspaper Ad Wrap.pdf993.4 KB
City of Victoria - Print and online reach local.pdf4.78 MB
Flora pro activ - Packaged goods connecting with communities.pdf427.74 KB
Telus - Newspapers work for technology products.pdf4.75 MB
Canadian Mint - Newspapers work for government advertising.pdf486.03 KB
McDonalds - Brand Building Campaign.pdf908.05 KB
Jalna - Newspapers enhance TV.pdf431.82 KB
ING - Newspapers work for financial.pdf973.05 KB
Mitsubishi - Demonstrating the power of frequency works.pdf608.53 KB
Canadian Tire - Connecting locally.pdf638.67 KB
Discover Saint John.pdf1.26 MB
Cineplex SCENE card - Right audience, Right time.pdf1.03 MB
Subaru.pdf1.77 MB
Telus.pdf1.04 MB
Newspapers help change public perception.pdf5.19 MB
Claytons - Intergrated Inserts.pdf1.3 MB
Proving newspapers work: Online, Twitter and blogs.pdf725.2 KB
University of Manitoba - Newspaper vs. Flyer.pdf615.27 KB
Grand & Toy.pdf135.38 KB
Wind Mobile.pdf189.27 KB
Shell advertorials.pdf1.82 MB
Scotiabank - Newspapers and their Sites.pdf367.49 KB
Nova Scotia Power.pdf1.17 MB
Rogers.pdf1.28 MB
CTC targets Canadians.pdf1.08 MB
Touch of Gold - Newspapers work for Local Retail.pdf390.7 KB
Gay Lea success with newspapers & their sites.pdf1.38 MB
Corona.pdf931.54 KB
Crime Stoppers Targets Local.pdf1.05 MB
Mercedes Targeting Young Professionals.pdf274.16 KB
WWF - Targeting Adults.pdf922.3 KB
Mount Saint Vincent University - Targeting Teens and their Parents.pdf874 KB