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Industry Ad Campaign for newspapers

Newspapers Canada (a joint initiative of the Canadian Community Newspapers Association and the Canadian Newspaper Association) has developed an advertising campaign highlighting the newspaper industry and its strength. This powerful yet light-hearted campaign has been run in media industry publications in print and online as well as in member publications.

We are sending this note out to remind members of the campaign and to let you know it is available for your use. We encourage you to run this in your print and online publications. Many have misconceptions about our medium and this communication is designed to remind advertisers that 80% of Canadians read a newspaper each week. We reach Canadians!

The campaign can be found on the Newspapers Canada site at www.newspaperscanada.ca/industry-campaign. The French version at www.journauxcanadiens.ca/campagne-de-l-industrie.

If you have any questions, please contact Suzanne Raitt at sraitt@newspaperscanada.ca.