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NADbank launches new readership data for daily newspapers

Nearly eight in 10 urban adults read daily newspapers every week according to the latest readership study released by Newspaper Audience Databank (NADbank Inc.). The 2011 Mid-Year Study includes daily newspaper readership data from fall, 2011 and spring, 2012 from major Canadian markets including Toronto, Montréal, Vancouver, Ottawa-Gatineau, Calgary, Edmonton, Winnipeg and Halifax.

“The results of this study confirm that daily newspapers continue to be a vital source of news, information and entertainment for consumers,” said NADbank president Anne Crassweller.

“Readers migrate between print and web editions of newspapers on a daily basis, however printed editions continue to be the most popular way to ‘read’ a newspaper," she said. The readership of daily newspapers for both printed and online editions remains stable in all these markets.

Click here for an overview of the results from the 2011 Mid-Year Study »

For more information about the results please contact Anne Crassweller at 416-923-4502 or acrassweller@nadbank.com.