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NADbank releases product, retail and lifestyle data from 2011 Readership Study

Newspaper Audience Databank (NADbank), the principal research arm for the Canadian daily newspaper industry, has released the full results from its 2011 Readership Study. The latest release provides product, retail shopping and lifestyle data from over 25,000 Canadians in 21 urban markets across the country.

This data supplements the 2011 NADbank Readership Study, which was released in March 2012. The study provides access to readership results for 82 Canadian daily newspapers, and two Detroit dailies, in 53 urban markets in Canada.

Visit www.nadbank.com to view the results of the 2011 NADBANK Readership Study.

For more information, please contact NADbank president Anne Crassweller at 416- 923-4502 or acrassweller@nadbank.com.

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