Newspapers Canada recently undertook a study to understand how different devices are being used to read newspapers by various demographic groups. Business Decision Makers—defined as professionals, senior management/executives and business owners/self-employed—love newspapers in print, on the web and via mobile (tablet/e-reader and phone) more than the average newspaper reader. In the mornings, they gobble up print, but from mid-morning on, website visits are strong and steady for the rest of the day.

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For more highlights from the Newspapers 24/7 research study, visit the Ad Effectiveness Fact Sheets page.