When Canadians are looking to purchase a product or service, 86 percent of them turn to newspapers as their go-to-source for information according to a recent study by the Canadian Council of Public Relations Firms (CCPRF). The Impact of Influence study shows that adult consumers will turn to traditional media before company websites, blogs and social media as a trusted source of product information.

CCPRF analyzed the dynamics of influence on the shopping habits of over 1,000 adults in September 2011.

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