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October 22, 2014 09:27am

Daily newspapers continue to be strong news brands with 3 in 4 Canadians reading every week according to the latest research data from NADbank (Newspaper Audience Databank). Of the three in four Canadians who read each week, 11% read only digital content and 55% read only printed newspapers. Montreal and Winnipeg have the highest weekly readership at 77% of adults and 83% respectively, followed by Ottawa-Gatineau at 76%. Digital readership continues to be strong. Weekly Digital reach ranges from 29% to 33% of adults, with Winnipeg as the top digital readership market, followed by Calgary and Ottawa-Gatineau.

October 21, 2014 09:41pm

Postmedia has launched a new four-platform strategy for the Montreal Gazette . The innovative initiative features fully differentiated editorial products across print, web, tablet and smartphone. The “Reimagined” Montreal Gazette includes a redesigned print edition, responsive design on the web, and a rich in-depth tablet app. “This is one of the most ambitious transformations in the 236-year history of the Montreal Gazette,” said Lucinda Chodan, Montreal Gazette editor and Postmedia’s vice-president of content for eastern Canada.

October 20, 2014 09:32pm

Toronto Star has announced a number of staff changes. World editor Lynn McAuley will expand her responsibilities to become associate editor of features. McAuley takes over the role from Alison Uncles who recently left the paper to become deputy editor at Maclean’s. Entertainment editor Janet Hurley will become the new features editor and will oversee the Insight section of and planning the paper’s features and weekend coverage. Finally, Dianne De Fenoyl is joining the staff as senior editor of arts and life. De Fenoyl most recently served as an editor-at-large with Rogers Publishing.

October 20, 2014 09:21pm Has attachments

Recent research demonstrates the power of newspaper advertising across categories. This most recent fact sheet from Newspapers Canada shows that Canadians look to newspapers when in the market for health and personal care goods and services. Sears Optical is highlighted as they continue to use print newspapers to build their brand.

October 20, 2014 07:28pm

Postmedia Network has launched its new advertiser website which has been redesigned to be a more helpful resource for marketers and advertisers. The site has been updated with a new responsive, easy to navigate design and has been refocused to provide key audience information to advertisers in any way they want to search for it – by brands, platforms or audience targeting capabilities.

October 19, 2014 04:33pm

The board of directors for NADbank (Newspaper Audience Databank) has agreed to recommend to its members that readership research group seek a merger with PMB (Print Measurement Bureau). The Joint Working Group has been working diligently to develop a “Unified Print and Digital Readership Study” for Canadian magazines and daily newspapers. The new study will continue to provide advertisers and agencies with the data they are accustomed to getting in the retail/product/lifestyle follow-up study. TNS has been selected as the research supplier.

Industry, Nadbank
October 19, 2014 04:32pm

Big Data is an aggregation of information from and about the users of your websites and other digital products. By using that information to improve your services, newspaper can deliver better results for readers and increase revenue. On October 30, Newspapers Canada hosts a free webinar presentation with speaker Peter M. Zollman who will show you how to unlock new revenue opportunities, improve engagement and strengthen your bottom line by using existing Big Data from your classified and marketplace services. Anyone who is interested in learning how information from websites and digital services can be used to improve business, serve audiences better, and increase revenue should attend this free, content-rich, one-hour presentation. Speaker: Peter M. Zollman, Founding Principal, AIM Group, is a renowned expert and speaker in the online classifieds / interactive media industry with over 35 years of experience. What will the webinar cover? The webinar will cover the use of Big Data by classified advertising companies around the world to improve their services, deliver better results for their users and advertisers, and increase their revenue. Who should attend: The webinar is open to all levels in all departments. It is highly recommended for: Publishers and group executives Digital media executives Media webmasters Classified advertising directors Those in marketing and advertising sales  

Events, Webinars
October 19, 2014 04:30pm

Raymond Brassard has joined the National Newspaper Awards administrative team as editorial consultant. He replaces Paul Woods, who recently joined the staff at the Toronto Star. Brassard worked as an editor at the Montreal Gazette for 30 years, including stints as news editor, life editor and city editor. He was appointed managing editor in 1995 and executive editor in 2010, before retiring in 2013. In his new role with NNA he will be responsible for the recruitment and assignment of judges to the 22 categories, rule compliance for entries, external communications and the creation of materials for the annual awards gala.

October 19, 2014 04:29pm

Torontoist editor Hamutal Dotan is joiningThe Globe and Mail as the new focus editor. She begins in her new position on November 3 and will be responsible for the daily’s long-form journalism initiatives. She succeeds Julie Traves who left the Globe to become the deputy editor at the National Post.

October 19, 2014 04:27pm

Emily Keeler will become the new books editor for the National Post. She is replacing Mark Medley who recently took on the role of books editor at The Globe and Mail. Keeler is the editor of Little Brother Magazine and a weekly books columnist for Hazlitt. Her work has been published in a number of Canadian newspapers and magazines including The Walrus, National Post and Quill & Quire.