Rules – Extra Awards

Eligibility

  • Entries must have been created and produced in Canada.
  • Entries must have been published in a Canadian newspaper OR on a Canadian newspaper platform (website, mobile or tablet) OR via Canadian newspaper media on behalf of a client (e.g. event, twitter campaign, e-mail campaign)
  • “Newspaper” applicable to: paid and free daily newspapers, and community newspapers.
  • If an ad has won in a prior year, it is no longer eligible.
  • Entries must have run between JUNE 1, 2014 and MAY 31, 2015.
  • All decisions by the judges regarding eligibility and awards are final.
  • Entries are all electronic and will be open on May 1, 2015.
     

Deadline for entries: Friday, July 3, 2015

All entries submitted will become the property of Newspapers Canada.

Entry Fee (Non-refundable)

$75.00 single
$100.00 campaign

Categories

Print Newspaper

  • Automotive (Corporate / Brand) SINGLE
  • Auto Dealer SINGLE
  • Food, Beverages and Drug SINGLE
  • Entertainment and Media Outlets SINGLE
  • Fashion, Accessories and Home SINGLE
  • Corporate and Financial SINGLE
  • Public Service and Advocacy SINGLE
  • Travel, Tourism, Transportation SINGLE
  • Retail SINGLE
  • Retail CAMPAIGN 
  • Local Ad (Product advertised must be local, run in one market only) SINGLE
  • Local Ad (Product advertised must be local, run in one market only) CAMPAIGN
  • National Ad (ran in one or more markets) SINGLE
  • National Ad (ran in one or more markets) CAMPAIGN

SINGLE and CAMPAIGN accepted in each category:

  • Best Use of Print Newspaper Medium
  • Small Space Print Ad (1/4 page or less)
  • Print Advertorial / Native Advertising
  • Print Ad Supplement (flyer, special section or magazine)

Digital Newspaper

  • Online Ad on Newspaper Website: Any category SINGLE
  • Online Ad on Newspaper Website: Any category CAMPAIGN
  • Mobile Ad in Newspaper Mobile Product: Any category SINGLE
  • Mobile Ad in Newspaper Mobile Product: Any category CAMPAIGN
  • Tablet Ad in Newspaper Tablet Product: Any category SINGLE
  • Tablet Ad in Newspaper Tablet Product: Any category CAMPAIGN
  • NEW Digital Native Advertising (i.e. sponsored content) SINGLE
  • NEW Digital Native Advertising (i.e. sponsored content) CAMPAIGN

Cool Other Categories

  • NEW Augmented Reality Advertising SINGLE and CAMPAIGN accepted
  • Multimedia CAMPAIGN: 2 or more ads for same advertiser appearing in multiple, different newspaper media (e.g. print, website, tablet, mobile, etc.)
  • Innovation: Going beyond print newspapers. Using any newspaper media to promote an advertiser in a new or unique way, that may or may not include the print newspaper (e.g. such as a twitter campaign, events, e-mail program, etc.). SINGLE and CAMPAIGN accepted

Tips for Entry:

  • Campaigns: Consist of a minimum of 2 ads.
  • Entering same ad multiple times: You are welcome to enter the same ad in as many categories as applicable (note: entry fee required for each entry) as the same ad can win multiple times.
  • Enter as Single & with Campaign: Single ads can be entered individually and then may also be entered as part of a campaign.
  • Supplemental materials (not required): All ads are submitted electronically but if this does not highlight the entry to its fullest, you are welcome to submit a further description and/or a hard copy sample (neither of these is required).
  • Difference: “Best use of print newspaper medium” and “Innovation”: The best use of print newspaper is for an ad(s) that appeared in the print product in a unique way. For the Innovation category, the print newspaper may or may not have been used but the ad/promotion was undertaken by a newspaper organization in a new or clever way.