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Rules – Extra Awards

 Eligibility

  • Entries must have been created and produced in Canada.
  • Entries must have been published in a Canadian newspaper OR on a Canadian newspaper platform (website, mobile or tablet) OR via Canadian newspaper media on behalf of a client (e.g. event, twitter campaign, e-mail campaign)
  •  “Newspaper” applicable to: paid and free daily newspapers, and community newspapers.
  •  If an ad has won in a prior year, it is no longer eligible.
  •  Entries must have run between JUNE 1, 2011 and MAY 31, 2012.
  •  All decisions by the judges regarding eligibility and awards are final.

Deadline for entries: Friday, June 29, 2012

All entries submitted will become the property of Newspapers Canada.

Entry Fee (Non-refundable)

$75.00 single
$100.00 campaign

Categories

  • Each entry can be submitted in 2 categories only.
  • Campaigns will be accepted in categories 10, 13, 14, 18, 19 and 20. Campaigns must consist of a minimum of two ads and a maximum of three.

    Newspaper
  1. Automotive (Corporate / Brand)
  2. Auto Dealer
  3. Food, Beverages and Drug
  4. Entertainment and Media Outlets
  5. Fashion, Accessories and Home
  6. Corporate and Financial
  7. Public Service and Advocacy
  8. Travel / Tourism / Transportation
  9. Retail: Single
  10. Retail: Campaign
  11. Small Space Ad (1/4 page or less). Please submit entries in small size formats.
  12. Local Ad Single: Product advertised must be local
  13. Local Campaign: Local product run in one market only
  14. National Campaign: National Advertiser that ran in one or more markets
  15. Best Use of Medium (Media Innovation)
  16. Ad Supplement (i.e. sponsored information piece including "articles" and advertising)

    Digital

  1. Online Single (newspaper website): Online single ad – any category
  2. Online Campaign (newspaper website): Online campaign – any category
  3. NEW! Mobile Single OR Campaign: Phone or Tablet ad – any category

    Cool other categories

  1. NEW! Multimedia Campaign: 2 or more ads for same advertiser appearing in multiple, different newspaper media (e.g. newspaper, newspaper site, newspaper mobile)
  2. NEW! Innovation: Using newspaper media to promote an advertiser in a new or unique way (e.g. such as a twitter campaign, events, e-mail program, etc.)

Entry Preparation

  1. Prepare creative
    For newspaper ads: Originals (tearsheets if possible) of each ad must be submitted and mounted on foamcore for presentation. All colour or size of foamcore accepted.

    For animated ads: Please provide a flash file on CD OR memory stick OR URL.

  2. Entry form
    A completed Entry Form must be affixed to the back of every entry, including each part of multi-ad campaigns.
    Download the 2012 Entry Form (note: that this is a typable pdf)
     
  3. Payment
    Download the printable Payment Form (note: that this is a typable pdf)
     
  4. Include PDF
    For accurate and easy reproduction of winning ads, a PDF electronic copy on disk or memory stick of all ads must be included with each submission.

    Please include the following information on your disk label:
    Agency:
    Title of Ads:

  5. Send
    Please send entries (including all of the above) to:

    Extra Awards
    c/o Newspapers Canada
    890 Yonge Street, Suite 200
    Toronto, Ontario
    M4W 3P4