Categories

The Great Idea Awards honours newspapers in eight unique categories. The goal of the awards program is to showcase as many outstanding promotional initiatives as possible so newspapers are encouraged to enter up to five times in each category.

Please note: Newspapers may not enter the same promotion in multiple categories. If you require assistance in selecting the appropriate category for a submission, please contact Taylor Kormann at 416-923-3567 ext. 333 or email tkormann@newspaperscanada.ca. All entries must be submitted in Portable Document Format (PDF) except for entries in the Special Section and Magazine categories which must be submitted in hard copy.

Community and daily newspapers compete separately, with categories broken down by circulation class. The categories are:


Newspaper Marketing and Promotion

The intent of this award is to recognize those newspapers that take care in concept and design to promote their own newspaper or a service the newspaper provides. Eligible in this category are campaigns that promote your newspaper in one of three categories: readership, ad agencies and advertisers, and content promotion. Entries can include collateral materials such as advertising in other media. Submit a minimum of three different display ads or a series of at least three related but non-identical ads. Minimum size is 3 columns x 8 inches.

a) General Readership (including awareness ads, circulation-related contests and campaigns, carrier promotions and reader rewards programs)

b) Agencies and Advertisers (campaigns that promote the use of the newspapers by these groups)

c) Content Promotion (promoting print or online elements such as columns, blogs, photo galleries, and reader forums)

Digital copies of your entry are to be uploaded to the entry site in the acceptable file formats.

Circulation Classes:
• Daily Newspapers – Small Market (up to 24999)
• Daily Newspapers – Large Market (25000 and over)
• Community Newspapers – (up to 9999)
• Community Newspapers – (10000 and over)

Judging will be based on:
• Idea / Concept: uniqueness, overall strategy (25 points);
• Implementation: copywriting, design, cohesiveness (of elements), visual appeal, creativity (25 points);
• Results: impact, outcome (25 points);
• Total: 75 points.

Return to top


Promotional Campaign

This category is for event-related campaigns and community events developed by newspapers to promote themselves or charities, local businesses, government or non-profit groups.

Submit full details of the program, newspaper coverage, media used, costs and a summary on the impact and effectiveness of the promotion. A 1-2 page explanatory letter summarizing the promotion may accompany the entry.

Digital copies of your entry are to be uploaded to the entry site in the acceptable file formats.

Circulation Classes:
• Daily Newspapers – Small Market (up to 24999)
• Daily Newspapers – Large Market (25000 and over)
• Community Newspapers – (up to 3999)
• Community Newspapers – (4000 to 12499)
• Community Newspapers – (12500 and over)

Judging will be based on:
• Idea / Concept: uniqueness, overall strategy (25 points);
• Implementation: copywriting, design, cohesiveness (of elements), visual appeal, creativity (25 points);
• Results: impact, outcome (25 points);
• Total: 75 points.

Return to top


Advertising – Print

Entries can be a single ad or a campaign for an advertising client. We are looking for creative use of advertising space especially suited to newspapers.

Digital copies of your entry are to be uploaded to the entry site in the acceptable file formats.

Circulation Classes:
• Daily Newspapers – Small Market (up to 24999)
• Daily Newspapers – Large Market (25000 and over)
• Community Newspapers – (up to 3999)
• Community Newspapers – (4000 to 12499)
• Community Newspapers – (12500 and over)

Judging will be based on:
• Idea / Concept: uniqueness, overall strategy (25 points);
• Implementation: copywriting, layout and design, visual appeal, effective usage of newspaper space (25 points);
• Results: impact, outcome (25 points);
• Total: 75 points.

Return to top


Special Section

Special sections are separate or pull-out newspaper sections with four pages or more, containing both editorial and advertising content. They can be tabloid or broadsheet format.

This category requires a Hardcopy and a PDF edition of your entry.
Hardcopy – One copy of the publication
PDF edition - One PDF of the cover of your publication. Digital files will ONLY be used in the winner’s book.

Circulation Classes:
• Daily Newspapers – Small Market (up to 24999)
• Daily Newspapers – Large Market (25000 and over)
• Community Newspapers – (up to 3999)
• Community Newspapers – (4000 to 12499)
• Community Newspapers – (12500 and over)

Judging will be based on:
• Idea / Concept: uniqueness, creativity (10 points);
• Applicability: local relevance, local editorial content (10 points);
• Writing Quality (15 points);
• Implementation: strategy/approach, execution of theme, balance of editorial and advertising content(25 points);
• Design: typography, ad designs, page layout, use of graphic and photographic elements (20 points);
• Results: financial results, impact on readers (20 points);
• Total: 100 points.

Return to top


Magazine

This category highlights publications with separate binding that are distributed either separately or within the newspaper. Magazine entries must include editorial content.

This category requires a Hardcopy and a PDF edition of your entry.
Hardcopy – One copy of the publication
PDF edition - One PDF of the cover of your publication. Digital files will ONLY be used in the winner’s book.

Circulation Classes:
• Daily Newspapers – Small Market (up to 24999)
• Daily Newspapers – Large Market (25000 and over)
• Community Newspapers – (up to 3999)
• Community Newspapers – (4000 to 12499)
• Community Newspapers – (12500 and over)

Judging will be based on:
• Idea / Concept: uniqueness, creativity (10 points);
• Applicability: local relevance, local editorial content (10 points);
• Writing Quality (15 points);
• Implementation: strategy/approach, execution of theme, balance of editorial and advertising content(25 points);
• Design: typography, ad designs, page layout, use of graphic and photographic elements (20 points);
• Results: financial results, impact on readers (20 points);
• Total: 100 points.

Return to top


Print Innovation

This category celebrates innovative printed materials for, or featuring, advertising clients. We are looking for non-newsprint printed products that were distributed to your readers beyond the standard flyer or tab-on. Special Sections and Magazines are not eligible for this category and must be entered into their appropriate category.

Digital copies of your entry are to be uploaded to the entry site in the acceptable file formats.

Circulation Classes:
• Daily Newspapers – circulation Open
• Community Newspapers – circulation Open

Judging will be based on:
• Idea / Concept: uniqueness, creativity (20 points);
• Implementation: strategy/approach, visual appeal, design of elements, copywriting (30 points);
• Effective use of print medium: e.g. maps, stickers, canvas prints, holiday cards (30 points);
• Results: financial results, impact, outcome (20 points);
• Total: 100 points.

Return to top


Digital Innovation

Entries for this category should be innovative digital advertising features or cross-platform campaigns that make exceptional use of the strengths of the digital realm. We are looking for something featuring great design and clever writing, that goes beyond the classic banner or skyscraper ad.

Digital copies of your entry are to be uploaded to the entry site in the acceptable file formats.

Circulation Classes:
• Daily Newspapers – circulation Open
• Community Newspapers – circulation Open

Judging will be based on:
• Idea / Concept: uniqueness, creativity (20 points);
• Implementation: strategy/approach, visual appeal, design of elements, copywriting (30 points);
• Effective use of technology and rich media: e.g. videos, social media, photo galleries, animation (30 points);
• Results: financial results, impact, outcome (20 points);
• Total: 100 points.

Return to top

Young Reader Engagement Initiative

The intent of this award is to recognize initiatives by newspapers to engage young readers that go beyond the Newspapers in Education programs. We are looking for initiatives such as: marketing projects that have improved a newspaper brands relationship with the young, Public Service projects that garnered youth involvement, or other specialty projects aimed at capturing the attention of Younger Audiences.

The initiative will be judged based on its benefits to the stated audience and contributions the program has made to the newspaper business. This could be measured in terms of sustainability, revenue generation, circulation, readership growth or brand awareness.

“Young Readers” refers to those under age of 25

Digital copies of your entry are to be uploaded to the entry site in the acceptable file formats.

Circulation Classes:
Daily Newspapers – Circulation Open
Community Newspapers – Circulation Open

Judging will be based on:
Idea/Concept: Uniqueness, Creativity (25 points)
Implementation: Strategy/Approach, design of elements, visual appeal, (30 points)
Effective use of newspaper media: eg. Maps, stickers, canvas prints, cards etc. (25 points)
Results: Impact, benefits, outcome, response (20 points)
Total: 100 Points
 

Return to top