The Great Idea Awards honours newspapers in six unique categories. The goal of the awards program is to showcase as many outstanding promotional initiatives as possible so newspapers are encouraged to enter up to five (5) times in each category.
Please note: Newspapers may not enter the same promotion in multiple categories.
Community and daily newspapers compete separately, with categories broken down by circulation class. The categories are:
Sponsored by Metro Creative Graphics
The intent of this award is to recognize those newspapers that take care in concept and design to promote their own newspaper or a service the newspaper provides. Eligible in this category are campaigns that promote your newspaper in one of three categories: readership, ad agencies and advertisers and content promotion. Entries can include collateral materials such as advertising in other media. Submit a minimum of three (3) different display ads or a series of at least three (3) related but non-identical ads. Minimum size is 3 columns x 8 inches.
a) General Readership (including awareness ads, circulation-related contests and campaigns, carrier promotions and reader rewards programs)
b) Agencies and Advertisers (campaigns that promote the use of the newspapers by these groups)
c) Content Promotion (promoting print or online elements such as columns, blogs, photo galleries, and reader forums)
Circulation Classes:
• Daily Newspapers – Small Market (up to 24999)
• Daily Newspapers – Large Market (25000 and over)
• Community Newspapers – (up to 9999)
• Community Newspapers – (10000 and over)
Sponsored by Canada Post
This category is for event-related campaigns and community events developed by newspapers to promote themselves or charities, local businesses, government or non-profit groups.
Submit full details of the program, newspaper coverage, media used, costs and a summary explanation that reports on the impact and effectiveness of the promotion. A 1-2 page explanatory letter summarizing the promotion may accompany the entry.
Circulation Classes:
• Daily Newspapers – Small Market (up to 24999)
• Daily Newspapers – Large Market (25000 and over)
• Community Newspapers – (up to 3999)
• Community Newspapers – (4000 to 24999)
• Community Newspapers – (25000 and over)
The entry can be a single ad or a campaign for an advertising client. We look for creative use of advertising space especially suited to newspapers.
Circulation Classes:
• Daily Newspapers – Small Market (up to 24999)
• Daily Newspapers – Large Market (25000 and over)
• Community Newspapers – (up to 3999)
• Community Newspapers – (4000 to 24999)
• Community Newspapers – (25000 and over)
Sponsored by TC Media
Special sections are separate or pull-out newspaper sections with 4 pages or more, containing both editorial and advertising content. They can be tabloid or broadsheet format.
Circulation Classes:
• Daily Newspapers – Small Market (up to 24999)
• Daily Newspapers – Large Market (25000 and over)
• Community Newspapers – (up to 3999)
• Community Newspapers – (4000 to 24999)
• Community Newspapers – (25000 and over)
Sponsored by Canada Post
The category highlights publications with separate binding that are distributed either separately or in the newspaper. They must include editorial content.
Circulation Classes:
• Daily Newspapers – Small Market (up to 24999)
• Daily Newspapers – Large Market (25000 and over)
• Community Newspapers – (up to 3999)
• Community Newspapers – (4000 to 24999)
• Community Newspapers – (25000 and over)
We are looking for innovative online advertising features or campaigns that make exceptional use of the strengths of the online realm. Something that goes beyond the classic banner or skyscraper ad and that features great design and clever writing.
Circulation Classes:
• Daily Newspapers – Small Market (up to 24999)
• Daily Newspapers – Large Market (25000 and over)
• Community Newspapers – (up to 9999)
• Community Newspapers – (10000 and over)
.jpg)
