SPEAKER BREAKFAST - RWANDA: The Challenge of Speaking the Truth
Eighteen years after the 1994 Genocide in Rwanda, the country has made remarkable progress in various sectors. Despite the progress, media development has been at a snail’s pace. Of course, the role played by the media during the Genocide, greatly tarnished the image of reporters. The trust was lost and controls were put in place to ensure that the power of the media is not abused. During this very special breakfast event, Collin Haba, President of the Rwanda Journalist’s Association, will offer a rare glimpse into the challenges faced by journalists in Rwanda.

Speaker: Collin Haba, Managing Director, The New Times

COFFEE BREAK WITH EXHIBITORS

OPENING: NEWS HAS VALUE ON ANY PLATFORM
(Concurrent one)
A panel of top news executives, including Douglas Knight, CEO, St Joseph's Media; Jennifer McGuire, chief of English News at CBC, and Brodie Fenlon, senior news editor of Huffington Post Canada, , gives a state-of-the-industry look at the core business of journalism.

Panel: Jennifer McGuire, CBC News English; Douglas Knight, St. Joseph Media; Brodie Fenlon, Huffington Post Canada and Bob Cox, Winnipeg Free Press.
Moderator: Ted Barris, Professor, Centennial College.

WORKSHOP - ADOBE AND YOU: CHANGING THE WORLD THROUGH DIGITAL EXPERIENCES
(Concurrent two)
How can progressive news organizations advance across this rapidly shifting media landscape? Welcome to the future of publishing! Adobe invites you to see the latest in Creative Suite and learn how to advance your creativity and workflow, for INK+BEYOND! Learn about Adobe Digital Publishing Suite to create media-rich content for tablets and devices – including video, audio, slideshows, panoramas, embedded web content and more! Adobe is changing the world through digital experiences. Meet the future of publishing — Adobe & YOU!

Speaker: Dave Weinberg, Adobe Solutions Consultant.

INDEPENDENT PUBLISHERS SESSION
(Concurrent three)
Updates and issues will be discussed in short sessions on Canada Post policies and other news.

Speakers: Josée Bergeron, Canada Post; John Hinds, Newspapers Canada

CAREER PANEL FOR STUDENTS: INSIDE TIPS FROM CANADA'S TOP NEWSROOM MANAGERS - CAJ PANEL
What hiring managers are looking for in new employees. How to do a successful interview. How to put together a demo tape.

Moderator: by Jules Elder, OMNI Television, and internship coordinator, Centennial College joint journalism program with the University of Toronto.
Panel: David Walmsley, The Globe and Mail; Peter Cooney, Toronto Star; Jonathan Whitten, CBC; Angela Pacienza, The Canadian Press and Christina Reynolds, Elle Canada.

SOCIAL SCENE
(Concurrent one)
Sponsored by Business Wire
Editorial and advertising departments can both appreciate the value-added benefits of a strong social media presence. Online expert Saul Hansell will show off some innovative examples of how newspaper brands are using social media to connect with readers. Harness the power of your social network in order to create better editorial content and generate new revenue streams.

Speaker: Saul Hansell, Entrepreneur in Residence, Betaworks.

STATE OF THE MAGAZINE INDUSTRY - CAJ PANEL
(Concurrent two)
This session will provide journalists info on the market forces that are shaping the fast changing magazine industry. They will require new skills in the future for social networks, websites, digital magazines and video in addition to print. We have gathered four industry experts to help journalists see the big picture from a variety of perspectives: the needs of a small magazine, the challenges of a successful print franchise in the women's service category, what the ad sales people are doing to generate revenue and lastly what the advertisers want.

Moderator: Martin Seto, a leading voice in the magazine industry through his blog on Masthead.com, the magazine industry's website.

Panel: Brandon Kirk, Vice-President of Corporate Sales, Rogers Publishing Ltd.; Brenda Bookbinder, Vice-President of Media Investments, Novus Canada; Lynn Chambers, Group Publisher, TC Media and Martin White, Consultant, Online Magazine Marketing.

CAREER FAIR
Students and recent graduates can drop by and learn about the type of jobs available in theindustry, find out who's hiring, and get advice on a career in newspapers.

WHAT NEWSPAPERS NEED TO KNOW ABOUT ADVERTISING
(Concurrent one)
Staffan Hulten, founder of RAM research, gives delegates a look at the latest newspaper advertising research. Learn what works, what doesn't and what newspapers need to know to make print and online ads effective in 2012. Advertising and sales departments will benefit from this valuable overview of the Canadian advertising landscape. Don't miss this first look at some exclusive new research!

Speaker: Staffan Hulten, Founder, RAM research.

INDEPENDENT PUBLISHERS (CONT'D)
(Concurrent two)
Roundtable discussion and innovation sharing session.

Speaker: Stuart Robertson, Lawyer and others TBD.

EDUCATORS' FORUM: ENTREPRENEURIAL JOURNALISM - CAJ PANEL
(Concurrent three)

Panelists: Sherine Mansour, head of the Journalism New Media Graduate Program at Sheridan College; Kelly Toughill, Director, School of Journalism, King's College, Halifax and Robert Steiner, Director of Fellowships in Global Journalism, Munk School of Global Affairs, University of Toronto.

Moderator: Mike Karapita, Journalism Program Coordinator, Humber College.

ETHNIC MEDIA PANEL - CAJ PANEL
(Concurrent four)
Explore the challenges of reaching a diverse audience.

Panel: Zuhair Kashmeri, Editor, Writer, OMNI TV; Madeline Ziniak, Chair, Canadian Ethnic Media Association and Vice-President, OMNI TV and Dat Nguyen, CEO Skylight Media, President, Canadian Ethnic Media Association.

Moderator: Gina Valle, Founder, Diversity Matters.

GOOGLE LUNCH - THE FUTURE OF NEWS OVER NOISE
In today's fragmented media environment, is there a drift towards celebrity news and information that is too "light and bright?” Veteran news executive Tony Burman explores how "quality news" that truly reflects our communities can survive budget cutbacks and attract the audiences that newspapers are looking for.

Speaker: Tony Burman, Velma Rogers Graham Research Chair, Ryerson University.
Speaker sponsored by Resolute Forest Products

THE NEW TOY DEPARTMENT: SPORTS AS A REVENUE AND AUDIENCE LEADER
(Concurrent one)
Print and broadcast outlets are making money, creating new revenue streams and growing their customer base by expanding and improving their product and how they are delivered. Includes a question and answer session.

Moderator: Malcolm Kelly, Centennial College.
Panel: Jeffrey Orridge, CBC Sports; David Langford, Sun Media and Mark Milliere, TSN sports.

TWITTER TRICKS WORKSHOP FOR JOURNALISTS - CAJ SESSION
(Concurrent two)
A tutorial for advanced Twitter users featuring tips and tricks from leading newsroom social media experts. In this “show and tell” session, journalists can learn Twitter tools to search more effectively, find better sources more quickly and reach their audience more effectively. Please bring your laptop, tablet and/or smartphone.

Speakers: Sarah Millar, OpenFile.ca; William Wolfe-Wylie, QMI Agency and Ron Nurwisah, Huffington Post Canada.

Moderator: Lauren O’Neil, CBCnews.ca

BRILLIANT NEWSROOM CAREERS: WHY WOMEN STAY, WHY THEY LEAVE AND WHY IT MATTERS
(Concurrent three)
The panellists discuss their own paths to leadership in Canadian newsrooms, where women are still scarce at the highest levels of editorial management and as opinion-writers. Why does the "choice" myth persist, where women journalists see themselves as still having to choose between a career and a family?

We discuss what they are doing to create flexibility, promote mentorship and offer new research on trends. What else needs to happen for newsrooms to become more diverse generally and why does diversity matter?

Panel: Kelly Toughill, University of King's College; Margo Goodhand, Winnipeg Free Press; Marci Ien, Canada AM; Emma Reilly, The Hamilton Spectator and Patricia Graham, Postmedia.

Moderator: Vivian Smith, Boulevard Magazine.

COFFEE BREAK WITH EXHIBITORS

GROWING REVENUES: MORE IDEAS TO TAKE HOME
(Concurrent one)
Find out how publishers are tapping into new revenue opportunities by using unique channels, both online and offline, to increase sales. From daily deals and contests to non-news products and alternative delivery mechanisms, moderator Nikolay Malyarov of NewspaperDirect will lead a panel speakers in a discussion regarding a variety of profitable initiatives that can be implemented at your newspaper.

This session, ideal for marketing and advertising teams as well as circulation, will offer enough ideas to make it worth the price of admission!

Panel:  Bob Cox, Winnipeg Free Press and Marlon Rodrigues, Polar Mobile.
Moderator: Nikolay Malyarov, NewspaperDirect.

CREATIVE DESTRUCTION: NEW MODES OF JOURNALISM - CAJ SESSION
(Concurrent two)
Panel: Alfred Hermida, social media researcher, associate professor, UBC Graduate School of Journalism, Vancouver, in conversation with David Skok, 2012 Nieman Journalism Fellow, Harvard University, managing editor Globalnews.ca (on sabbatical).

Introduced by Angela Pacienza, Director of Online News, The Canadian Press.

CAR / DATA JOURNALISM - CAJ TEASER SESSION
(Concurrent three)
Join CBC's David McKie, the Ottawa Citizen's Glen McGregor and King's College's Fred Vallance-Jones for this session on using data journalism techniques to research and tell 10 stories that you can take back to your newsroom. This session is meant to wet your palette for the offsite CAJ workshop taking place all day Saturday and Sunday at Ryerson University. See the entries for those sessions in the full CAJ conference program.

Speakers: David McKie, CBC; Glen McGregor, Ottawa Citizen and Fred Vallance-Jones, King's College

ENVIRONMENTAL UPDATE
(Concurrent four part one)
Canopy, a conservation organization dedicated to protecting the world’s forests, will provide a short update on the Boreal Forest Agreement, signed almost two years ago.

Canopy will also highlight newspaper publishers who have lead the way on Boreal Forest protection and offer concrete examples of how your newspaper can reap the rewards of advancing sustainability by ensuring you have a green brand to promote with readers, advertisers, and investors.

PRESS COUNCILS: WHAT'S YOUR OPINION
(Concurrent four part two)
Ivor Shapiro and Lisa Taylor from the Ryerson School of Journalism will present preliminary findings from their research into press councils in Canada. Those attending the session will have an opportunity to offer feedback on the research, as well as share their opinions about the future of press councils.

Speakers: Ivor Shapiro, Chair, Ryerson School of Journalism and Lisa Taylor, Instructor, Ryerson School of Journalism.