Linage

Linage is the conventional method to measure advertising within a newspaper and is defined as the number of lines of text in a column. As advertisements are a key revenue source for newspapers, tracking changes in linage year-over-year provides insights into the status of the newspaper industry.

Each month, newspapers from across Canada provide confidential information on their advertising volumes into Newspapers Canada’s Linage system. Researchers, economists and other interested parties can purchase access to top-line linage data on a subscription basis.

If you are a participating newspaper looking to enter your data, please visit: https://linage.newspaperscanada.ca/.

If you are a newspaper interested in joining the linage program or are an organization interested in purchasing a top-line linage data subscription, please contact Kelly Levson, director of research, at klevson@newspaperscanada.ca.

For all other enquiries, please contact linage@newspaperscanada.ca.