Mobile marketing, SEO fundamentals, social media trends and retail sales strategies are just some of the diverse topics Newspapers Canada will cover in its 2013 webinar series. This year's training schedule features 14 educational presentations covering a variety of subjects for management, editorial, marketing, advertising and multimedia departments.
Newspapers and individuals can purchase an annual subscription package for the complete series or register for individual sessions.
Click the links below to learn more about Newspapers Canada's webinar training:
Click here to visit the main Webinar Registration Site »
For information about the Newspapers Canada webinar series please contact Tina Ongkeko at tongkeko@newspaperscanada.ca.
Newspapers 101: Cross-Media Studies [FREE]
Tuesday, June 25, 2013
12:00PM-1:00PM
In this annual offering, free to members, Newspapers Canada's Suzanne Raitt offers a masterclass in newspapers across all platforms, providing an A+ overview of the latest research and innovative ads from Canada and around the world. The 2013 ‘curriculum’ includes:
a. ABCs of Newspapers
b. Debate Club: US vs. Canada (why we are stronger and will remain so)
c. Show & Tell: Flyers
d. Core Subject: Newspapers
e. Computer Studies
f. Science Fair: What’s New?
Speaker: Suzanne Raitt, VP Marketing and Innovation, Newspapers Canada
KIRK ALLEN – CO-FOUNDER AND COO - RESHIFT MEDIA
Kirk Allen has a passion for growing other people’s businesses through SEO, SEM and social media. Kirk is one of the Co-Founder of Reshift Media, a high-energy, entrepreneurial digital marketing organization. Kirk’s experience includes 28 years of cross-platform media sales which includes magazines, newspapers, inserts, broadcast, digital and mobile offerings within Canada’s largest media companies where he truly lived the evolution and transformation of digital advertising. Prior to launching Reshift Media, Kirk was EVP, Advertising Sales at Postmedia and SVP Advertising Sales for Canwest Publishing. Kirk simultaneously served as SVP, Advertising for the National Post.
STEVE BUORS – CO-FOUNDER AND CEO - RESHIFT MEDIA
Steve has over a decade of digital marketing experience and has earned a reputation for being at the forefront of emerging trends in social, search and mobile. Prior to becoming Co-Founder of Reshift Media, he led many strategic initiatives for several of Canada’s leading companies to bring digital products and innovations to market.
During his time in the news and entertainment industry, Steve worked in digital, broadcast and newspapers in increasingly senior roles. His most recent role was Senior Vice President, Digital Media Strategy and Product Development with Postmedia Network Inc., one of Canada’s largest publishers.
MAHMOUD GHALI - VP OF TECHNOLOGY - RESHIFT MEDIA
Having worked in broadcast, newspapers, and digital agencies Mahmoud Ghali is a well-rounded technical expert in emerging technologies such as, but not limited to, mobile, video, and web. Armed with a strong background in search, Ghali has an extensive understanding of search engines, ad servers and optimization tactics.
Ghali previously worked as the Mobile Development Manager at Postmedia Network Inc. His contributions to the industry range from leading video development for large broadcasters to developing a network wide suite of mobile products for Canada’s largest publisher of newspapers.
PETER LAMB - STRATEGIC MARKETING CONSULTANT
Born and raised in Cape Town, South Africa, Peter Lamb is a Strategic Marketing Consultant, based in Miami, Florida, with a specialty in Media Organizations. He says: “The goal of my Consulting practice is to utilize the sophisticated strategic marketing principles and techniques, learned while doing my MBA at Harvard Business School, meshing them with: 1. A hands-on sales approach, and: 2. An intense sales management focus, to generate new revenue streams, both print and online.”
Some of the companies he has worked with are: Glacier Media Group, Canada; Metroland Media, Canada; El Clasificado, the largest Spanish weekly in the US, based in Los Angeles; Forum Publishing, part of Tribune Co; Media24, South Africa; IPC Media, UK; Friday Media Group, UK; Inform Media, Hungary and Romania; Community Papers of Florida. He is also a regular speaker at International Media conferences, most recently in Singapore, Atlanta and Istanbul.
JEN MCDONNELL – VP OF CONTENT AND SOCIAL MEDIA - RESHIFT MEDIA
Jen has worked in online journalism for a decade, most recently as the Managing Editor and Director of Dose, which she helped transition from a print publication to an online property. She led the charge in distributing Dose’s editorial content across numerous platforms and social mediums.
Prior to working at Dose, she was the Entertainment Editor at AOL Canada, a Web Editor at Transcontinental’s MochaSofa, and an Editorial Assistant at Canadian Living. Her entertainment reporting has taken her to the Cannes Film Festival, movie junkets in New York and Los Angeles, and multiple awards shows.
SUZANNE RAITT - VP MARKETING AND INNOVATION - NEWSPAPERS CANADA
Suzanne Raitt represents Newspapers Canada where she holds the position of Vice President of Marketing and Innovation. In this role, Ms. Raitt works to provide advertisers, media planners and creative agencies (as well member papers) with the latest newspaper research and creative advertising examples from around the world.
Prior to joining the Association, Ms. Raitt held increasingly senior marketing roles at such companies as A.C. Nielsen Marketing Research, Robin Hood Multifoods, Hershey Canada, the Toronto Star, and at creative advertising agencies Anderson Advertising, Saatchi & Saatchi Advertising, and MacLaren McCann. Ms. Raitt holds three degrees from Western University: a Masters in Business Administration from the Ivey School of Business and two undergraduate degrees (Mathematics & Statistics and Honours Business Administration).
CARLY WILKIE STEVEN – VP OF SEARCH - RESHIFT MEDIA
Carly has been working in digital media for almost ten years. She was responsible for establishing the editorial SEO department at the Daily Mail, now the most popular online newspaper in the world. Working closely with editors and journalists she helped integrate SEO best practices into the newsroom workflow and laid the foundations for a robust and competitive editorial SEO unit. From London to Canada, where she consulted with the Montreal Gazette before taking on a full-time role with Postmedia as SEO Specialist. As well as training the digital teams at the National Post and sister PM titles, Carly was responsible for technical optimization across the chain and integrating SEO principles into the digital process.
Newspapers Canada is currently seeking proposals for webinars for the Fall 2013 and Winter/Spring 2014 training seasons. All proposals must be submitted via email by Friday, June 28, 2013, to Tina Ongkeko at tongkeko@newspaperscanada.ca.
Click here to view the proposal requirements »
Newspapers can also sign up for the complete 2013 webinar series. The cost for the entire webinar season varies based on newspaper circulation size.
Click here to view pricing details for the 2013 webinar series »
What is a webinar?
A webinar is a seminar delivered on the Internet. The webinar consists of two elements: the audio through VOIP or a conference call, and the visual presentation (often a Power Point) that you can watch on your computer screen.
Why should I attend a Newspapers Canada webinar?
What sort of topics are covered?
Sessions cover a variety of subjects for editorial, circulation, sales, and design departments.
In addition to these one-hour sessions, this year we are presenting a series of short (10-minute) sessions on research tips for journalists. Pick up some simple concepts on mapping and searches as well as using databases and spreadsheets.
When do the webinars take place?
Webinar presentations are scheduled throughout the year from February to May, usually taking place from 12:00 PM to 1:00 PM EST.
How much do webinars cost?
Newspapers Canada webinar presentations are $25 for all CNA and CCNA members. There are also four free webinars scheduled as part of the 2011-2012 series.
Why should I buy an annual subscription?
A 2013 webinar series subscription is a cost effective and convenient way to provide one-stop training for your entire staff for less than the cost of a half day seminar. Newspapers or individuals who sign up for an annual subscription will receive all 14 new sessions and access to the online webinar archive. Subscribers will also receive helpful email reminders about upcoming sessions.
CNA/CCNA members who missed any of the past webinars, can view the presentations online in the Members Area. If you don't already have a login/password for the Members Area, and you work for a CNA or CCNA-member newspaper, you can register here. Recordings of past webinars are also available on the main webinar registration page.
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For information about the Newspapers Canada webinar series please contact tongkeko@newspaperscanada.ca.
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