Author:
Jessica Napier, Communications Officer, Newspapers Canada
During a recent presentation at the INK+BEYOND newspaper conference, social media expert Mandy Jenkins shared her tips for news organizations looking to connect and engage with readers online. The Newspapers Canada conference was presented in partnership with Canadian Association of Journalists' CAJ2013 conference in Ottawa on May 1-3.
Throughout her presentation, Jenkins, who looks after social media for Digital First Media, highlighted five elements that should be part of every newsmedia’s social media strategy:
- Branding and marketing
- Distribution of content
- Audience engagement
- Customer service
- Monetization
Jenkins went on to offer a variety of guidelines for newspapers who are just starting out on social media or who are looking to amplify their online presence.