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Events

Media consultant Val Hoeppner joins National Conference program

As media consumption habits in Canada continue to shift and evolve, it’s important for publications in both large and small markets to keep up with emerging technologies and innovative journalistic tools. Newspapers Canada is thrilled to announce that media consultant Val Hoeppner will be sharing her expert editorial insights with delegates at this year’s national conference in Toronto.

Hoeppner is a digital journalist, teacher, trainer and media strategist who has spent over 20 years in newsrooms as a photojournalist, newsroom leader and multimedia director.

On the afternoon of Friday, May 22, she will lead four editorial-focused presentations designed for journalists at community and daily newspapers. From timesaving tips to transformational ideas, Hoeppner is sure to inspire as she shows you how newsrooms of all sizes can create and optimize digital content to engage mobile audiences in exciting new ways. Don’t miss your chance to get inspired and take home practical new editorial strategies and solutions to implement at your publication.

Online Media Campus webinar: Successful interviewing in emotional situations

On Thursday, March 26, Online Media Campus hosts a special webinar presentation to help editorial staff learn how to develop successful interviewing tactics for emotional situations. Presenter Lyle Muller, executive director-editor of the Iowa Center for Public Affairs Journalism, will share his tips on how to handle sensitive interviews that you might rather not have to do, but which are necessary to do your job.

Muller is a former editor of The Gazette (Cedar Rapids, Iowa) where he was a senior editor on the team that directed coverage of an Iowa flooding disaster, which won The Gazette the Society of Professional Journalists’ national Sigma Delta Chi award for deadline reporting in 2008.

Sales training expert Amie Stein joins National Conference program

Newspapers Canada is pleased to announce that industry expert Amie Stein is joining the program for this year’s National Conference in Toronto.

Stein is the director of training and development for Local Media Association where she develops and implements custom sales and digital training programs for media executives across the country. Stein has trained media professionals from over 300 companies and has appeared as a featured speaker at more than a dozen media conferences.

On the afternoon of Friday, May 22, Stein will lead three practical workshops focusing on new revenue opportunities:

Selling to Small- to Medium-Sized Businesses in Today’s Competitive Digital Landscape
Advertisers of all sizes are increasingly curious about what digital can do for them. Amie will show social prospecting techniques for sales teams of all sizes, the role of needs analysis, social selling, tactical approaches to selling to SMBs, and how to create your own revenue generating advertiser workshops.

Monetizing Native Advertising, Social Media, Mobile and Video
Discover tactics and best practices for generating revenue from these emerging categories. Learn about the movement to these increasingly popular solutions, and how to create and implement them at your newspaper.

Revenue-Generating Event Marketing
Learn how to create and implement revenue- and audience-generating events and promotions in markets of all sizes.

Get newspaper training at your fingertips with archived webinars

Looking for professional training for less? Newspapers Canada’s offers members access to over 50 unique educational webinars at the low price of just $25 per session. Presentations cover a diverse variety of topics (editorial, circulation, digital, ad sales, management) and are led by media experts from across North America. Visit our Webinar Archive today to view the selection of on-demand training options, which includes the latest presentations from our Winner’s Circle webinar series.

CJF J-Talk: Ceiling, Cracked: News Women in Charge

How do women who hold top spots in the media see their role when it comes to news coverage, workplace culture, and management issues? On Monday, March 2, the Canadian Journalism Foundation (CJF) hosts a discussion panel in Toronto on women in news with five guest speakers from Canadian and American media outlets.

The panel includes Elena Cherney, Canada bureau chief and global resources editor for The Wall Street Journal
; Jane Davenport, managing editor with the Toronto Star; Wendy Freeman, president of CTV News
; and Jennifer McGuire, general manager and editor-in-chief of CBC News and Centres.

Twitter hosts free webinar on how to drive web traffic

Did you know that Tweets with Website Cards drive 43 percent more clicks than regular Promoted Tweets with links? On Wednesday, February 25, Twitter is hosting a free webinar to provide a live demo on how to use Web Cards to increase website traffic and conversions from the social media platform. Registrants will learn how to create Website Cards using a compelling image and text copy; choose the right targeting options to reach your ideal audience; test different creatives and calls to action; and drive sales and improve ROI on your website.

Canada’s newspaper industry comes together at the National Conference

Newspapers Canada invites newspaper staff from acrossthe country at the 2015 National Conference in Toronto. The industry event promises to be an exciting day full of great ideas for publications of all shapes and sizes. The jam-packed program includes an opening address by Postmedia’s Paul Godfrey, a fast-paced seven-minute idea exchange, a keynote luncheon with renowned media analyst and Newsonomics author Ken Doctor, and an afternoon of targeted presentations for staff from various departments. The day wraps up with two very special awards galas, honrouing outstanding work from daily and community newspapers.

Get newspaper training at your fingertips with archived webinars

Looking for professional training for less? Newspapers Canada’s offers members access to over 50 unique educational webinars at the low price of just $25 per session. Presentations cover a diverse variety of topics (editorial, circulation, digital, ad sales, management) and are led by media experts from across North America. Visit our Webinar Archive today to view the selection of on-demand training options, which includes the latest presentations from our Winner’s Circle webinar series.

Postmedia’s Paul Godfrey to open Canada’s National Conference

Newspapers Canada is pleased to announce that Paul Godfrey, president and chief executive officer of Postmedia Network, will be the opening keynote speaker at this year’s National Newspaper Conference.

Godfrey is an esteemed industry veteran who has served as the president and CEO of Canada’s largest publisher of paid English-language daily newspapers since July 2010. He will address daily and community newspaper delegates from across the country during a special presentation on The Changing Face of Newspapers.

Join us as Godfrey delivers his inspirational vision for the future of the industry and kicks off Canada’s annual newspaper conference in Toronto on Friday, May 22.

Registration is now open for the 2015 National Newspaper Conference

Newspaper representatives from across the country will gather in Toronto on Friday, May 22 for Canada’s premier newspaper industry event of the year. Co-hosted by Newspapers Canada and the Ontario Community Newspaper Association (OCNA), the 2015 National Conference is where newspaper staff will come together to discover innovative business strategies, practical ideas and creative ways to serve and connect with your community.

Visit the conference website at www.newspaperscanada.ca/conference/2015 to purchase your conference pass and additional tickets for the Ontario Community Newspapers Association (OCNA) Awards Gala and the National Newspaper Awards.

Register online before April 20 to receive a $100 discount on conference registration fees.

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